Press Release: AdMob Now Serving Over 1 Billion Mobile Advertisements Per Month

AdMob Now Serving Over 1 Billion Mobile Advertisements Per Month

Mobile advertising marketplace sees acceleration - one billion targeted ads served in July alone

SAN MATEO, Calif. - Aug. 8th, 2007 - AdMob, the world's largest mobile advertising marketplace, announced today that it has served more than five billion targeted ads since its launch in December 2006.

The AdMob Marketplace has grown with the addition of new mobile web sites and new advertisers and the organic growth in usage of the mobile internet. This was demonstrated as AdMob served over one billion ads in July alone.

AdMob is the leader at providing a critical monetization model for mobile Web sites, AdMob serves targeted banners and text advertisements for mobile Web sites using mobile specific parameters, as well as contextual and demographic information. The AdMob Marketplace features more than 2,000 mobile Web sites and hundreds of brand and direct response advertisers. AdMob serves advertisements
that are viewed by users in over 160 countries every day.

The top Markets (by ads served) are the United States (45% of all impressions), South Africa, United Kingdom, India, Germany, Australia, and Israel.

"AdMob's growth is a testament to the growth of the mobile internet and proof that advertising business models are viable in mobile.," said CEO Omar Hamoui. "Mobile is a unique environment with new challenges and we are proud to work with our publishers and advertisers to unlock the enormous opportunity in mobile marketing."

To mark the occasion, AdMob released some information about the 5 Billionth ad served - The ad was served on August 1, for Electronic Arts' "NCAA Football." The advertisement was seen on AdMob publisher 'CBS Sportsline' by an AT&T subscriber using a Motorola RAZR v3.

About AdMob

AdMob is the world's largest mobile advertising marketplace, having served more than 5.2 Billion advertisements in 18 months. Founded in 2006, AdMob allows advertisers to reach their customers on the mobile Web and publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to target and personalize advertising to their customers in 160 countries. Sample AdMob customers include Coca Cola, Starbucks, MSN, Paramount Pictures, Reuters, MTV and many more. AdMob serves ads for over 2000 mobile web sites including ESPN, CBS, Weather Underground, Maxim and Peperonity.

In September 2006, AdMob received funding from Sequoia Capital, a venture capital firm behind companies such as Yahoo, Google and YouTube. In March 2007, the company closed $15 million in venture capital funding. The Series B financing round was led by Accel Partners, with previous investor Sequoia Capital participating, as well.