Press Release: Mozes, Inc. Helps Power Dippin' Dots' First-Ever, User-Generated Online Contest
Mozes, Inc. Helps Power Dippin' Dots' First-Ever, User-Generated Online Contest
PALO ALTO, Calif., July 13 -- Kicking off the summer season with "cool" news for ice cream lovers, Mozes, Inc., a mobile marketing company that lets anyone create and manage their own mobile campaign or event, today announced that its platform will power Dippin' Dots in the ice cream maker's "Adventures of Packy Movie Mash-Up Challenge" -- Dippin' Dots' first-ever, user-generated online contest.
Contestants are invited to create an animated short film starring Dippin' Dots' mascot, Packy, via an easy-to-use, web-based game tool located at http://www.dippindots.com/contest. The grand prize winner will receive $2,500 and Dippin' Dots for a year; and a wildcard winner will take home $1,000 and a six-month supply of Dippin' Dots ice cream.
A panel of Dippin' Dots judges will select the top five (5) movies based on website visitor ratings and views, plus creativity and originality. The selected movies will advance to the finals where contest members will vote for their favorite as the grand prize winner. The top five (5) movies will also be posted on YouTube where the most viewed entry will win the wildcard prize.
"We can't wait to see the entries," said Dippin' Dots spokesman Terry Reeves. "We know some of the 'adventures' are going to be hilarious! The movies will not only be entertaining, but engaging for our customers who will have the ability to interact with the Challenge online and via the mobile phone."
Promoted both in-store and via national account visibility, the Dippin' Dots campaign prompts Dippin' Dots fans to text "DOTS" to 66937 to receive contest details and also join the Dots' "Mob," or mobile group, to receive exclusive updates directly to their phones.
"We are delighted to be working with Dippin' Dots," said Dorrian Porter, CEO of Mozes. "Being able to interact with your favorite brands in real-time on the mobile phone is a powerful and personal connection. Our role is to support the most effective way for brands and retailers like Dippin' Dots to reach and connect with their customers in innovative and powerful ways."
About Mozes
Founded in 2005, Mozes, Inc. is a privately held company based in Palo Alto, CA, that connects people to each other and to things they love using the mobile phone and the Internet. Using Mozes, anyone -- from brands to bands and fans -- can create and manage interactive text message-based mobile campaigns and promotions. Mozes is permission-based, spam-free and cost-free to consumers. Initially focused on the music industry, Mozes works alongside some of the world's fastest rising bands and leading record labels. Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.
About Dippin' Dots
Dippin' Dots are tiny, cryogenically frozen beads of ice cream, yogurt, sherbet and flavored ice. Invented in 1988 by microbiologist Curt Jones, Dippin' Dots offers more than two-dozen different flavors, plus seasonal flavors. The company's administrative and production headquarters are located in Paducah, Kentucky. Dippin' Dots are sold in 300 franchised retail locations and thousands of entertainment venues and special events nationwide.
A complete description of the prizes and contest rules can be found on the Adventures of Packy Challenge website located at http://www.dippindots.com/contest. http://www.newscom.com/cgi-bin/prnh/20070713/AQF015LOGO" mime-type="application/octet-stream"/> Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070713/AQF015LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com Mozes, Inc.
CONTACT: Irvin Remedios of Mozes, Inc., +1-650-328-1962
Web site: http://www.mozes.com/
http://www.dippindots.com/contest
