Press Release: Spike TV Powers Up Its Mobile Content and Announces the First-Ever Ringtone Deal With Comic Book Icon Stan Lee

Spike TV Powers Up Its Mobile Content and Announces the First-Ever Ringtone Deal With Comic Book Icon Stan Lee

Ringtones Will Include Famous Quotes From Stan

SAN DIEGO, July 26 -- At Comic-Con today, Spike TV, a division of VIACOM Inc.'s MTVN Entertainment Group, announced its first-ever original ringtone deal with Spider-Man co- creator and legendary comic book writer Stan Lee and POW! Entertainment, Inc. (POWN.PK). Ringtones featuring Stan's famous quotes will be available cross carrier.

Featured ringtones will include messages about your secret identity, or messages for your arch-nemesis, or sidekick, and more. Users can download Spike TV's Stan Lee ringtones and callback tones directly from their carriers.

"We are thrilled to partner with the legendary Stan Lee for the launch of his original ringtones on Spike TV mobile," said Erik Flannigan, EVP, digital media, Spike TV. "Stan has created some of the most beloved superheroes in comic book history and his genius can now be experienced in the digital arena."

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Said Stan, "Wow! What a kick to be using my own quotes as ring tones for good ol' Spike TV! The gang at Spike must like to live dangerously 'cause they let me say whatever I want-- so consider this fair warning, O True Believers-- you're in for some wild and wacky verbal wonderment!"

Known to millions as the man whose Super Heroes propelled Marvel to its preeminent position in the comic book industry, Stan Lee's creations and co- creations include Spider-Man, The Incredible Hulk, X-Men, The Fantastic Four, Iron Man, Daredevil, Silver Surfer and Dr. Strange and hundreds of others.

POW! (Purveyors of Wonder) Entertainment Inc. (POWN.PK), an advanced media and entertainment company, founded by world famous comic book and motion picture icon Stan Lee, together with award winning producer Gill Champion and intellectual property specialist Arthur Lieberman, esq. POW!'s principals extensive backgrounds encompass the creation, production and licensing of original intellectual properties including some of the most successful entertainment franchises of all time (i.e. some of Stan Lee's characters have dominated the comic book genre and transcended to the big screen breaking all time box office records and grossing billions of dollars in revenues). Capitalizing on this combined expertise POW! partners with individuals and entities of entertainment's top echelon including studios and networks in the creation, licensing and distribution of new POW! character franchises including animation and live-action feature films, plus television, DVDs, video games, merchandising and related ancillary markets all of which contribute to global expansion.

SOURCE: Spike TV