Press Release: In-Stat Survey Reveals Heavy Wireless Business Users Churn More Because They Feel Unappreciated by Carriers

In-Stat Survey Reveals Heavy Wireless Business Users Churn More Because They Feel Unappreciated by Carriers

SCOTTSDALE, Ariz., Aug. 6 -- Wireless operators are failing to make high average revenue per user (ARPU) users in North America feel special, reports In-Stat (http://www.in-stat.com). More than 60% of these users do not feel that their wireless operator appreciates their business, and 80% believe that operators should do more, the high-tech market research firm says.

“The kind of appreciation these users would like to see include loyalty programs where subscribers earn points for awards, free or low-cost directory assistance, and free batteries and travel chargers,” says Bill Hughes, In-Stat analyst. “The good news for operators is that these three awards could be turned into even more revenue. For example, directory assistance directly encourages more calling, and offering more batteries and charging options ensures that heavy users can always make a call.”

Recent research by In-Stat found the following:

* Compared to all business users, road warriors are three times more likely to have an ARPU over $150, own a smartphone, and use several mobile data services.
* The ARPU for road warriors who are also smartphone users is over $200. This is more than four times the monthly revenue for US mobile phone users.

The research, “Road Warriors 2007: Love Them or Lose Them” (#IN0703554MBM), covers the results of an In-Stat survey of wireless users, primarily in North America. It provides analysis of survey findings, including characteristics of high ARPU wireless users. It contains insight into how these users view wireless services, and what they want from providers.

For more information on this research or to purchase it online, please visit:

http://www.instat.com/catalog/wcatalogue.asp?id=229 or contact a sales representative:

Eastern North America: Tina Sheltra, 480.609.4531; tina.sheltra@reedbusiness.com

Western North America: Erin McKeighan, 480.609.4551; emckeighan@reedbusiness.com

Outside of North America: http://www.instat.com/sales.asp

The price is $3,495 (US).

About In-Stat

Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat’s experienced staff and in-depth research to support critical business, product and technology decisions. In-Stat’s insights are derived from both a deep technology understanding and comprehensive research, which examines each segment of the value chain for each market. Regular and ongoing end-user demand and primary research surveys underpin much of the analysis, enabling In-Stat to provide incisive market knowledge and guidance on future market opportunities via syndicated research products, custom consulting, and advisory services.

In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.

Contacts

In-Stat
Bill Hughes, Principal Analyst, 425-453-9917
E-mail: bill.hughes@reedbusiness.com
Elaine Potter, Marketing Coordinator, 480-483-4441
Email: epotter@reedbusiness.com