Priceline.com Launches New Mobile Services For Travelers

Priceline.com® (Nasdaq: PCLN) announced today
the launch of a suite of mobile services that enable travelers with
Web-enabled wireless devices to search hotel inventories, pricing and
availability in real-time, book rooms, check the status of their
flights, and see recommended restaurants and local attraction reviews
from Zagat Survey, LLC.

“We believe these enhancements make
priceline.com one of the leading wireless services providers in the
online travel space,” said priceline.com’s
Chief Marketing Officer Brett Keller. “Many
priceline.com customers are last-minute travelers who need the ability
to check live hotel inventories, book their rooms in real-time and check
their flight status while on the road. In addition, Zagat Survey’s
restaurant and attractions reviews provide unique, valuable content that
can’t be found on any other major online
travel service.”

Travelers can access priceline.com’s mobile
services in two ways. When accessed through a Web-enabled wireless
device, www.priceline.com will
automatically route visitors to the special wireless home page.
Travelers can also access priceline.com’s
mobile services, by wireless device or computer, by visiting www.priceline.mobi.

Priceline’s mobile features include:

• Search Hotels. Allows customers
  to search live, real-time hotel inventories and pricing by city and
  date. Once the desired hotel is located, customers can click on a link
  to be connected to Priceline’s telephone
  booking service for hotels.
• Book Travel. Provides an easy
  connection to Priceline’s telephone booking
  services for hotel rooms, air & hotel vacation packages and cruises.
• Flight Status. Automatically
  connects to the mobile flight status pages for American, Northwest,
  United and US Airways. Provides links that customers can use to dial
  flight status phone numbers for most major domestic and international
  airlines.
• Zagat-Rated Restaurants. Allows
  visitors to view highlights of Zagat-Rated restaurants by city. Each
  restaurant is accompanied by address, phone number, average price and
  Zagat’s signature numerical rating of its
  Food, Décor and Service.
• Zagat-Rated Attractions. Allows
  visitors to view highlights of Zagat-Rated attractions by city. Each
  attraction is accompanied by address, telephone number, cost (if any),
  and Zagat’s signature numerical rating of
  its Appeal, Facilities and Service.
• Customer Help. Provides e-mail
  and telephone links to Priceline customer service for hotels, vacation
  packages and cruises.
• Download Goodies. Offers
  downloadable ringtones and wireless device wallpaper from priceline.com’s
  current Negotiator TV commercials, starring William Shatner.

About Priceline.com® Incorporated

Priceline.com Incorporated (Nasdaq: PCLN) provides online travel
services in 22 languages in over 60 countries in Europe, North America,
Asia, the Middle East and Africa. Priceline.com operates Booking.com, a
leading international online hotel reservation service, priceline.com, a
leading U.S. online travel service for value-conscious leisure
travelers, and Agoda.com, an Asian online hotel reservation service.

Priceline.com believes that Booking.com is Europe’s
largest and fastest growing hotel reservation service, with a network of
affiliated Web sites. Booking.com operates in over 60 countries in 16
languages and offers its customers access to over 41,000 participating
hotels worldwide.

In the U.S., priceline.com gives customers more ways to save on their
airline tickets, hotel rooms, rental cars, vacation packages and cruises
than any other Internet travel service. In addition to getting great
published prices, leisure travelers can narrow their searches using
priceline.com’s TripFilter advanced search
technology, create packages to save even more money, and take advantage
of priceline.com’s famous Name Your Own
Price® service, which can deliver the
lowest prices available.

Priceline.com also operates the following travel websites:
Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com.
Priceline.com also has a personal finance service that offers home
mortgages, refinancing and home equity loans through an independent
licensee. Priceline.com licenses its business model to independent
licensees, including priceline mortgage and certain international
licensees.

For more information about priceline.com:

To book flights http://www.priceline.com/flights/

To book hotels http://www.priceline.com/hotels/

To book a group hotel stay http://www.findgroupdeals.com/

To book rental cars http://www.priceline.com/rentalcars/

To book a vacation
package http://www.priceline.com/vacationpackages/

To book a cruise http://www.pricelinecruiseoutlet.com

To see our PriceBreakers
deals: http://www.priceline.com/pricebreakers

To check our travel
guides: http://travela.priceline.com/travelguides/

Other priceline.com affiliated sites include:

General travel information and trip planning http://www.mytravelguide.com

Travel reservations http://www.lowestfare.com

http://www.travelweb.com

Rental cars http://www.RentalCars.com

http://www.BreezeNet.com

European hotels http://www.booking.com

http://www.priceline.co.uk

Asia Pacific hotels http://www.agoda.com