Prime Focus Partners with News Corporation-owned STAR TV to transform Broadcast Ops to Digital across all Platforms
~ India’s largest media and entertainment company deploys Prime Focus’s CLEAR to manage its end-to-end file-based multiplatform workflows ~
MUMBAI, India--(BUSINESS WIRE)-- News Corporation-owned STAR TV, the leading media and entertainment company, has commissioned global digital content services group Prime Focus Technologies (PFT), (a part of the Prime Focus Group) to deploy the world’s first integrated, multi-platform content operations infrastructure specifically for broadcasters, based on PFT’s award-winning CLEAR technology platform, to manage their end-to-end digital workflows. This unique initiative will allow STAR TV to drive operational efficiencies within its organization, take more creative control of its content and leverage the opportunity to monetise new multi-platform delivery models.
PFT is providing STAR TV with three key components which form the basis of this exciting new initiative:
- The creation of a dedicated network infrastructure connecting the digital media supply chain to STAR TV. Under this model, production companies, brands and advertising agencies are connected by PFT via fibre to the broadcaster and ultimately to playout locations and multi-platform delivery channels to enable end-to-end file based operations.
- The deployment of an integrated content operations platform. The CLEAR technology platform puts STAR TV’s content at the center of its organisation, enabling concurrent rather than sequential workflows and driving efficiency growths across the business.
- The creation of a multi-platform processing, packaging and delivery infrastructure. This component allows STAR TV to both monetise their content aided by data-modelling and cataloguing, and to quickly customise content for distribution across different platforms.
The benefits to STAR TV are clear – time and cost savings driven by operational efficiencies, more creative control of content by placing it at the center of the organisation and new revenue streams enabled by the opportunities for quicker and more efficient multi-platform delivery.
“The future of the broadcasting industry lies in digitisation,” commented Mr Sanjay Gupta, COO, STAR TV. “With this world-leading initiative, STAR TV is opening the door to digital workflows, allowing us to more effectively scale our business, embrace the migration to HD and increase our focus on non-linear platforms. This is a great step forward, not just for STAR TV, but for the broadcasting industry, and we are proud to be leading the charge.”
STAR TV will shortly be launching HD versions of its key channels in the Indian market, and PFT has designed the content operations infrastructure to handle acquisition, QC, transcoding and delivery of HD files with Dolby E audio, marking PFT as one of the few content management companies with a platform that can handle HD multi-platform content operations.
“Prime Focus Technologies is proud to be driving the transition from tape to file, recasting broadcast infrastructures to cater to next generation consumers and their multi-screen entertainment requirements,” said Namit Malhotra, Global CEO of Prime Focus. “Together, STAR TV and PFT are leading the industry through a pioneering change, both in India and worldwide, providing a unique approach and a production-proven platform to enable a new, Broadcast-centric digital media supply chain.”
About STAR TV
STAR TV, the leading media and entertainment company, has the highest reach amongst India’s broadcasters, beaming to over 168 million people every week across India and over 65 countries across the globe. Its portfolio includes 32 channels in eight languages spanning the household brands STAR Plus, STAR One, STAR Gold, Channel [V], STAR Jalsha, STAR Pravah, STAR World, STAR Movies, STAR Utsav; along with the joint venture channels Asianet, Asianet Plus, STAR Vijay, Suvarna, STAR News, ESPN and STAR Sports.
STAR TV also manages a portfolio of business ventures including DTH operator Tata Sky; cable system Hathway, channel distributor STAR Den, news channel operator MCCS, the film production and distribution business Fox STAR Studios India and STAR CJ Home Shopping.
STAR TV is a fully owned subsidiary of News Corporation http://www.newscorp.com.
About Prime Focus Technologies
Prime Focus Technologies (PFT) provides a global digital content services platform to organisations that deal with content and are keen to exploit it across platforms. CLEAR, its unique ‘hybrid cloud’ multi-platform content operations solution provides a secure way to produce, process, manage and deliver content for revenue-generating multi-platform opportunities.
Backed up by a full range of supporting media services, CLEAR enhances collaboration, productivity and asset utilisation, increasing monetisation opportunities and offering valuable time and cost savings. CLEAR Live, PFT’s ground-breaking live content production and delivery service, delivers custom VoD packages from live video feeds to new media platforms (web, mobile, IPTV, catch-up TV etc.) within seconds of airing. PFT works with some of the largest content owners in the world, including Doordarshan, STAR TV, IPL, BCCI, Universal, Sony, BBC and HBO.
PFT is part of Prime Focus (www.primefocusworld.com), a global visual entertainment services company.
For more information visit www.primefocustechnologies.com.
CONTACT:
Prime Focus Technologies
Mark Smotroff / Spencer Woolcott
415-902-7668 / 619-459-8780
Mark.smotroff@cohnwolfe.com / Spencer.woolcott@cohnwolfe.com
www.primefocustechnologies.com
or
Star TV India
Parul Sharma, +91 9811988996
Parul.sharma@startv.com
www.startv.in
KEYWORDS: Asia Pacific India
INDUSTRY KEYWORDS: Entertainment TV and Radio Technology Data Management Internet Networks Software Audio/Video General Entertainment Mobile/Wireless
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