Private Media Group and Mobile Streams Launch State of the Art 'Off-Portal'; Mobile Site - www.private.mobi

BARCELONA, Spain, Jan. 10 /PRNewswire-FirstCall/ -- Private Media Group, Inc , a global leader in high quality adult entertainment, and Mobile Streams, the premier global music and media provider, today announced the European launch of Private's mobile portal site http://www.private.mobi, the first stage in the development of their strategic global partnership.

Private.mobi is exclusively focused on the rapidly growing "off-portal", direct to consumer mobile content market. It utilizes Mobile Streams' Vuesia solution, which includes advanced strategic integration with major search engines such as Google, Yahoo and Microsoft, and the search results offer a uniquely tailored "one-click-to-the-correct-content" response for the user. The site will be aggressively marketed both on and offline. This includes the vast array of media platforms that Private is distributed on such as internet, broadcasting channels, DVDs and magazines.

Peter Cohen, COO of Private Media Group stated: "Private is the most distributed global adult brand in the mobile business. We are currently available 'on-portal' on over 800 million handsets in 35 countries via 83 operators and we are very focused on maximizing our mobile content distribution as 'off-portal' content delivery is projected to exponentially grow in the next few years. With this new delivery method we are anticipating significant incremental growth in contribution to operating profit from our mobile division."

"The direct to consumer channel is growing strongly", stated Simon Buckingham, CEO of Mobile Streams. "Private owns the largest high quality adult content library in the world. As users search more widely for content that fits their individual interests, Private's brand quality and depth of product offerings utilizing Mobile Streams technology platform will present them with an exciting and fulfilling mobile internet experience."

About Mobile Streams

Mobile Streams is a leading provider of music, comedy, sport and entertainment content to handsets and other wireless devices, whose mobile expertise and distribution platform, "Vuesia," is used globally by some of the world's largest media groups and mobile phone networks including Vodafone, and 3 in the UK, America Movil, Movistar & TIM in Latin America, Fido & Rogers in Canada and Dobson in the US. "Vuesia" is Mobile Streams' full service enterprise mobile media management solution. "Vuesia" facilitates content ingestion, management, delivery, billing and reporting.

The Company creates, licenses and delivers quality content to Mobile Network Operators (MNOs) and consumers in the form of ring tones, graphics, video clips and other products. It has developed relationships with both content owners and MNOs which enable it to act as an intermediary, providing an end-to-end service encompassing a broad range of elements from content licensing to content production, account management and channel management.

Mobile Streams has subsidiaries in Germany, the US, Argentina, Brazil, Mexico, Chile, Colombia, Sydney and Singapore and has approximately 100 employees.

For more information, please go to http://www.mobilestreams.com.

About Private Media Group

With its 40 year track record, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment and distributes premium quality content globally via a wide range of platforms including more than 800 million mobile telephone handsets, IPTV/VOD, broadband Internet, television broadcasting, DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and "Silver Girls" trademarks internationally for a select range of luxury consumer products.

Disclaimer

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact: Giles Hirst Marketing Director Private Media Group tel + 34 93 590 70 70 giles.hirst@private.com