Purchase New Movies on iTunes Same Day as DVD Release

Apple® today announced that new movie releases from major film
studios and premier independent studios are available for purchase on
the iTunes® Store (www.itunes.com)
on the same day as their DVD release. New releases and catalog titles
will be available from 20th Century Fox, The Walt Disney Studios,
Warner Bros., Paramount Pictures, Universal Studios Home Entertainment,
Sony Pictures Entertainment, Lionsgate, Image Entertainment and First
Look Studios. Movies purchased from iTunes can be viewed on an iPod®
with video, iPhone™, Mac® or PC or on a widescreen TV with Apple TV®,
with new releases priced at $14.99 and most catalog titles at $9.99.

“We’re thrilled to bring iTunes Store customers new films for
purchase day-and-date with the DVD release,” said Eddy Cue, Apple’s
vice president of iTunes. “We think movie fans will love being able to
buy their favorites from major and independent studios.”

New releases available for purchase on the iTunes Store this week,
concurrent with their DVD release, include “American Gangster” and “The
Diving Bell and the Butterfly.” Other popular titles now available for
purchase include “Juno,” “Cloverfield,” “I Am Legend,” “There Will Be
Blood,” “Alvin and the Chipmunks” and “Walk Hard: The Dewey Cox Story.”

The iTunes Store is the world’s most popular online music, TV and
movie store with a catalog of over six million songs, 600 TV shows and
over 1,500 films including 200 in stunning high definition video. With
Apple’s legendary ease of use, pioneering features such as new iTunes
Movie Rentals, integrated podcasting support, iMix playlist sharing,
the ability to turn previously purchased tracks into complete albums at
a reduced price, and seamless integration with iPod and iPhone, the
iTunes Store is the best way for Mac and PC users to legally discover,
purchase and download music and video online.

Pricing & Availability

Movie purchases and rentals from the iTunes Store for Mac or
Windows require iTunes 7.6.2, available as a free download immediately
from www.itunes.com. iTunes movie
purchases and rentals require a valid credit card with a billing
address in the country of purchase. iTunes Movies are available in the
US only and are $9.99 (US) for library title purchases and $14.99 (US)
for new release purchases and $2.99 (US) for library title rentals and
$3.99 (US) for new release rentals, and high definition rental versions
are priced just one dollar more with library title rentals at $3.99
(US) and new release rentals at $4.99 (US). Short films are available
to rent for 99 cents (US). Movies can be previewed, purchased and
watched on iPod classic, iPod nano with video, iPod touch, iPhone and
on a widescreen TV with Apple TV.

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Apple ignited the personal computer revolution in
the 1970s with the Apple II and reinvented the personal computer in the
1980s with the Macintosh. Today, Apple continues to lead the industry
in innovation with its award-winning computers, OS X operating system
and iLife and professional applications. Apple is also spearheading the
digital media revolution with its iPod portable music and video players
and iTunes online store, and has entered the mobile phone market with
its revolutionary iPhone.