Qloud and Thumbplay Connect Social Network Users to Ringtones

www.qloud.com [Qloud], a social music service that allows users to listen to music inside of social networks, and www.thumbplay.com
[Thumbplay®], the largest and fastest growing mobile entertainment
content destination in the U.S. (Nielsen Mobile, Q3 2007), today
announced a partnership to contextually feature Thumbplay's ringtones
throughout each deployment of Qloud's My Music application. This deal
will allow users across a range of social networks to discover,
purchase and download ringtones to more than 2,000 supported and
compatible mobile phones.

The Qloud My Music application is a revolutionary music service that
delivers online music to users how they want it -- unlimited, on-demand
and linked to their personal music libraries -- and where they want it
-- inside social networks where they can share music with and discover
it through their friends. Through its agreement with Thumbplay, the
Qloud My Music application will soon feature "Buy this ringtone" links
alongside links to iTunes® and YouTube on song, artist, album and
playlist pages. As a result, users can personalize their cell phones
with their favorite ringtones and reflect their unique tastes in music.

"We selected Thumbplay as our first mobile entertainment content
provider, as it delivers a broad and deep catalog of content that will
enable Qloud My Music users to extend their enthusiasm about the social
music experience to their cell phones," said Mike Lewis, co-founder of
Qloud. "Thumbplay's ability to offer ringtones regardless of users'
wireless carrier or mobile phone is consistent with our commitment to
connecting consumers with music wherever they want it."

"Qloud's My Music application has successfully captured a significant
slice of the social music experience, making them a key partner in our
efforts to connect users of social networks with mobile entertainment
content," said Are Traasdahl, Thumbplay's CEO and co-founder. "Qloud's
efficiency in recreating the My Music experience across a range of
social networks provides us with a unique platform for promoting
ringtones and other mobile entertainment content."

With more than 75,000 pieces of mobile entertainment content under
license, including ringtones, wallpapers, games, videos, voice tones
and text-based services, Thumbplay has built a strong consumer
following and gained broad recognition as a leader in the
direct-to-consumer mobile content space.

By simply installing the Qloud My Music application, consumers can
immediately see and play entire songs and videos from their complete
iTunes libraries inside of a range of social networks. My Music also
allows users to see and play online the iTunes libraries of their
friends, view and exchange playlists with their friends, browse and
play the most popular songs among their friends and social groups, and
add their friends' songs to their own online libraries. Over two
million registered users across several social networks have recorded
300 million plays in the last four months.

About Qloud
Qloud delivers the music experience that consumers want -- unlimited,
on-demand content -- where consumers want it -- inside their social
networks where they can discover and share music with their friends.
Over two million registered users across three social networks have
recorded 300 million plays in the last four months. The company's
investors and directors include Revolution Chairman and CEO Steve Case
and former AOL, Yahoo!, Warner Music Group, EMI Music, and Island
Records music executives. For more information visit www.qloud.com.

About Thumbplay
Thumbplay, Inc. is defining the mobile entertainment experience for
U.S. consumers. As the largest and fastest growing mobile entertainment
content destination, Thumbplay gives consumers access to the broadest
and deepest catalog in the industry, spanning audio, video and gaming
content from the leading music labels and artists, game publishers and
media companies. Its innovative delivery and marketing platform makes
it easy for users to discover, manage, store and share mobile content
online and on their wireless devices.