Qualcomm Announces Acquisition of SoftMax

Qualcomm Incorporated , a leading developer and innovator of
advanced wireless technologies and data solutions, today announced that
it has acquired San Diego-based SoftMax Inc., a market leader in noise
reduction for mobile devices. SoftMax brings leading-edge,
multi-microphone noise suppression and echo cancellation expertise to
Qualcomm, broadening the audio and voice capabilities of the Company's
product portfolio for integration into devices such as mobile handsets,
Bluetooth(R) headsets, VoIP phones and notebook PCs.

"The acquisition of SoftMax will allow new opportunities for our
customers to differentiate themselves by providing a superior level of
voice quality to end users," said Dr. Sanjay K. Jha, chief operating
officer of Qualcomm and president of Qualcomm CDMA Technologies. "With
the acquisition of SoftMax, our solutions will deliver advanced voice
capabilities for handsets, Bluetooth headsets and other consumer
devices."

SoftMax's leading-edge voice algorithms for signal separation, echo
cancellation and signal processing have enabled some of the latest
wireless devices on the market to separate a speaker's voice from
various background noises. The result is a dramatic improvement in
voice quality, providing significant differentiation for the end
product. These technology benefits have led to several key partnerships
and implementations with industry-leading handset and Bluetooth headset
OEMs using dual-microphone designs. SoftMax's technology also delivers
a number of additional advantages, including lower power consumption,
easy implementation and minimal processing power and memory
requirements.

"SoftMax has always focused on the interactions between people and
technology, and our SoftMax Signal Separation platform has solved
real-world problems for products such as mobile phones and Bluetooth
headsets," said Dr. Te-Won Lee, president and chief technology officer
of SoftMax. "As part of Qualcomm, we now have the ability to broaden
our scope and enhance speech quality for consumers around the world
more than ever before."

Qualcomm Incorporated (http://www.qualcomm.com) is a leader in
developing and delivering innovative digital wireless communications
products and services based on CDMA and other advanced technologies.
Headquartered in San Diego, Calif., Qualcomm is included in the S&P
500 Index and is a 2007 FORTUNE 500(R) company traded on The Nasdaq
Stock Market(R) under the ticker symbol QCOM.

Except for the historical information contained herein, this news
release contains forward-looking statements that are subject to risks,
uncertainties and assumptions. If such risks or uncertainties
materialize or such assumptions prove incorrect, the results of
Qualcomm could differ materially from those expressed or implied by
such forward-looking statements and assumptions. All statements other
than statements of historical fact are statements that could be deemed
forward-looking statements, including the expected benefits of the
transaction; management plans relating to the transaction; any
statements of the plans, strategies and objectives of management for
future operations, including the execution of technology integration
plans; any statements of expectation or belief; and any statements of
assumptions underlying any of the foregoing. Risks, uncertainties and
assumptions include the possibility that expected benefits may not
materialize as expected; that Qualcomm is unable to successfully
implement technology integration strategies; and other risks that are
described from time to time in Qualcomm's SEC reports, including the
report on Form 10-K for the year ended September 30, 2007, and most
recent Form 10-Q.

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