Quattro Wireless Raises $12.3 Million in Series B Funding

WALTHAM, Mass.--(BUSINESS WIRE)--Quattro Wireless today announced that it has secured $12.3 million in Series B funding from Globespan Capital Partners and Highland Capital Partners. The Series B round, led by Globespan, brings the company’s total venture investment to $18 million, following a Series A financing led by Highland Capital Partners in 2006. By matching global advertisers with its network of exclusive publisher inventory, Quattro has already achieved success in creating adapted, brand-consistent mobile sites and campaigns for such premium brands as Gillette, Univision, Playboy, NFL.com, CoverGirl, and TheStreet.com.
The Series B funds will be used to launch the GetMobile™ platform: a comprehensive, self-service solution that enables advertisers and publishers to build, monetize, and measure their mobile presence using Quattro’s proprietary “juicing” technology, exclusive inventory, and deep reporting capabilities. Through the GetMobile Exchange, Quattro will also offer customers a cost-effective, bid-for-click solution that matches advertising and content with industry-leading transparency.
“We are excited about the momentum that Quattro has built in such a short amount of time, as more and more brands achieve meaningful returns on their mobile investments and embrace the mobile channel as an integral part of their marketing mix,” said Andy Goldfarb, co-founder and executive managing director at Globespan Capital Partners.
“Globespan has an exemplary track record of partnering with businesses and we are pleased to join their portfolio of companies,” said Andy Miller, CEO of Quattro Wireless. “This funding will allow Quattro to expand its mission to provide publishers with the tools to develop a dynamic, mobile Web presence across all carriers and handsets while offering advertisers a deep network of exclusive publisher inventory to build brand awareness and maximize direct response dollars from mobile.”
About Globespan Capital Partners
Globespan Capital Partners is a leading global venture capital firm investing in information technology companies. Its investment team has a proven track record based on partnering with management teams to build strong, successful companies. With offices in Boston, Palo Alto and Tokyo, Globespan invests in companies all across the U.S. and in Japan on behalf of a global base of limited partners. For more information, visit www.globespancapital.com/.
About Highland Capital Partners
Founded in 1988, Highland Capital Partners takes a sector-focused and stage-diversified approach to investing in exceptional companies. It invests in seed, early and growth stage companies in the communications, consumer, digital media, healthcare and information technology markets. Highland takes an active lead approach to working with companies, contributing well beyond board participation to continually seek and deliver competitive advantage to Highland-backed management teams. For more information, visit www.hcp.com.
About Quattro Wireless
Quattro Wireless brings publishers, advertisers, and wireless operators together to embrace the mobile Web. The company matches global advertisers with its network of exclusive publisher inventory. Through its GetMobile platform, Quattro empowers advertisers and publishers to quickly build, manage and extend their brand to the mobile channel. The result is device -optimized, dynamic mobile Web sites and mobile advertisements that provide a superior user experience and higher advertising yield. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.