Red Bend Continues Strong Growth; Shipments Reach 915 Million in Q3 2010

Industry Leader in Mobile Software Management Sets Company Record for Quarterly Shipments; Appoints New Members of Management Team to Lead Mobile Virtualization

WALTHAM, Mass.--(BUSINESS WIRE)-- Red Bend Software, the market leader in mobile software management (MSM), set a new company record for quarterly shipments as its vRapid Mobile®, vDirect Mobile™ and VLX™ software products were embedded in 85 million mobile phones and connected devices in the third quarter of 2010. That brings Red Bend’s total shipments to 915 million. Q3 shipments were up 48 percent from third quarter last year, outpacing overall mobile phone shipments, which rose 35 percent year over year.

In September, Red Bend entered the high-growth Mobile Virtualization market through the acquisition of VirtualLogix and its market-leading mobile virtualization solution, VLX. As part of integrating the two companies, Red Bend has appointed two new members to its management team to lead its mobile virtualization business. Michel Gien, cofounder of VirtualLogix, serves as Red Bend’s executive vice president and general manager for mobile virtualization. Christian Jacquemot, cofounder of VirtualLogix, serves as CTO and vice president of engineering for mobile virtualization. The two men, pioneers in the mobile virtualization space, will continue to be based in Red Bend’s development center in Montigny-le-Bretonneux, France.

Third-Quarter Highlights:

Forty-three new Red Bend-Enabled™ mobile devices shipped in the quarter, bringing the total to 707, including:

• Samsung Galaxy Europa GT-i5500 – featuring Red Bend’s vRapid Mobile firmware over-the-air (FOTA) updating software, the industry’s leading FOTA product with 71 percent market share, according to industry analyst firm Ovum
• Sony Ericsson Xperia™ X8 – featuring Red Bend’s vRapid Mobile and vDirect Mobile device management software, the leading independent OMA DM client
• Kyocera/Sanyo Zio SCP 8600 and Zio M6000 phones from Sprint
• NEC N-08B and Sharp Lynx SH-10B mobile internet devices (MID) from NTT DOCOMO
• The Acer BeTouch E130, E120 and E110 – low-cost Android smartphones featuring Red Bend’s VLX mobile virtualization solution, the most widely deployed mobile hypervisor
• The K-Touch W606 and Coolpad W711, both available from China Unicom

“Q3 was a game-changer for Red Bend and the mobile industry,” said Red Bend CEO Yoram Salinger. “Not only did we set a new company record for MSM shipments, but with the acquisition of VirtualLogix and its market-leading mobile hypervisor we set in motion the convergence of Mobile Software Management and Mobile Virtualization.

“I’m extremely pleased to have Michel Gien and Christian Jacquemot bring their leadership in mobile virtualization to the Red Bend management team,” Salinger continued. “The strength of our team combined with the most widely deployed and trusted solutions for mobile software management and mobile virtualization will enable our customers throughout the mobile ecosystem to develop feature-rich, highly customizable, affordable and secure mobile phones and connected devices.”

Red Bend-Enabled Devices as of Q3 2010:

About Red Bend Software

Red Bend® Software is the leader in mobile software management (MSM). The company provides software solutions for managing firmware, applications and devices over the air. Red Bend’s award-winning products enable device manufacturers, mobile operators and software developers to increase revenues, reduce support costs and achieve faster time to market by remotely managing their software assets on mobile devices. Red Bend’s software has been deployed in 915 million mobile devices by eight of the top handset manufacturers and leading mobile operators such as NTT DOCOMO and China Mobile, as well as dozens of other companies in the mobile, M2M and WiMAX markets. Unlike device management vendors with proprietary end-to-end systems and manufacturers’ internally developed solutions that are platform specific, Red Bend is the only company offering independent client software that is interoperable with any standards-based server and that works with any platform on any type of mobile device. Red Bend entered the high-growth mobile virtualization market with its acquisition of VirtualLogix in September 2010. Founded in 1999, Red Bend is a privately held, venture capital-financed company with offices in China, France, Israel, Japan, Korea, the U.K. and the U.S.

CONTACT:

Red Bend Software
Kevin Flanagan
mobile: +1-781-856-2589
kevin.flanagan@redbend.com

KEYWORDS:   United States  North America  Massachusetts

INDUSTRY KEYWORDS:   Technology  Consumer Electronics  Data Management  Hardware  Internet  Software  Telecommunications  Mobile/Wireless

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