Reportlinker Adds Following the Mobile Data Herd

NEW YORK, May 5 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Following the Mobile Data Herd

http://www.reportlinker.com/p0188880/Following-the-Mobile-Data-Herd.html

The Bottom Line:

The future for mobile network operators (MNOs) will be influenced heavily by smartphones and mobile data. But as MNOs fight for their fair share of the growing mobile Internet pie, they must ensure they also stay competitive in voice and messaging, and remain relevant to all major customer segments.

Picking Up the Pace

The speed of change in Europe's wireless industry is picking up. Growth from new sources such as mobile broadband (MBB) and mobile Internet is accelerating, while the traditional voice and messaging market is flat, or worse. In this context, mobile network operators (MNOs) must reevaluate their market strategies. They have to decide what customer segments to go after, which services to prioritize and what handsets to promote. A herd mentality is leading most MNOs toward MBB, mobile Internet, smartphones and high-value customers. Could the herd be wrong?

In this report we advocate a more balanced approach, one that acknowledges the role traditional services will continue to play in helping MNOs attract good customers and remain profitable. Our analysis is based on a thorough review of recent operational statistics and strategy presentations from the region's most influential players: Vodafone, Orange, Telefonica O2, Deutsche Telekom, Telecom Italia (TI), KPN, TeliaSonera and Eircom.

To order this report:

Wireless Technology Industry: Following the Mobile Data Herd

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