Research and Markets: 3G Connections in India are Set to Reach 142 Million in 2015

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Posted December 23, 2010

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/1be943/3g_in_india_opera) has announced the addition of the "3G in India: Operator Launch Strategies" report to their offering.

With the completion of the 3G auction in India, operators are now planning their network rollout and service strategies. In a market where voice services still yield the bulk of operator revenues, designing and marketing 3G services will be the key to faster returns on network investments. However, with the uncertainty over the future availability of spectrum, we expect the market leaders to focus on the deployment of voice networks before they begin to introduce data-intensive services.

Challengers and niche players with less congested networks will be proactive in launching data-centric services and bundling them with devices. Broadband access will be a mass-market service in India, while data services targeted at specific market segments will also be moderately successful.

Key Topics Covered:

A challenging policy and competitive environment
Choices made now will determine a SMART or LEAN future
Initial deployments will be voice-centric
Realtime provisioning and charging will gain significance
Operators will focus on the business and prosumer segments
Broadband access will be a mass-market service, with segment specific services having moderate success
A challenging policy environment
The delay of MNP will stop 3G providers from targeting high-value customers
2G players face an uncertain future
3G will provide fresh momentum for infrastructure sharing
Deployment scenarios for 3G winners
Incumbent operators must look at app stores as strategic investments
Consider device subsidies in special cases
Integration between services, handsets, and applications is the key to mass-market take-up of 3G services
For VAS, content, and application providers
Focus on social networking apps and content
Developers should remain agnostic to app stores
Focus on content to drive mass-market 3G adoption