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Research and Markets: Australia - Mobile Communications - Handset Market

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Posted July 28, 2010

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/8926ca/australia_mobile) has announced the addition of the "Australia - Mobile Communications - Handset Market" report to their offering.

The handset market in Australia is dominated by Nokia, which commands a market share of around 40%, with a number of smaller vendors all maintaining market shares of between 10% and 15%. However in 2009 these dominant vendors face increasing competition from smaller competitors such as HTC and Apple. Due to a difficult economic climate generally in Australia growth in handset sales in 2009 and 2010 is expected to be minimal. This is despite a short-term boost to sales from the governments economic stimulus packages in early 2009. The mobile market has reached saturation in Australia and further growth in mobile handset sales is reliant on shorter replacement cycles, driven by demand for handsets with innovative functionality. The Apple iPhone and similar phones from other vendors are a good example of this trend as users upgrade to these handsets in order to make good use of the mobile Internet for the first time.

Key Topics Covered:

1. Synopsis

2. Market overview

2.1 Trends in mobile handset Market

2.2 Service provider-driven market

2.3 Replacement market

2.4 Summary of activity in 2008

3. Handset statistics

3.1 Shipments

3.2 Handset recycling

3.3 Handset costs

3.4 Handset supplier market shares

4. Analysis

4.1 Overview

4.2 Apple and Google - hijacking the mobile operators

4.3 Mobile vendors set to lose the proprietary battle

4.4 Mid-tier mobile phones to decline

4.5 Rise of smart phones

4.5.1 The Apple iPhone

4.5.2 Skype phone

5. Market surveys

5.1 AIMIA survey on mobile phone ownership and usage

5.1.1 Mobile phone usage trends

5.2 ACMA Telecommunications today report - Mobile email usage

For more information visit http://www.researchandmarkets.com/research/8926ca/australia_mobile



CONTACT:

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

KEYWORDS:   Australia  Australia/Oceania

INDUSTRY KEYWORDS:   Technology  Consumer Electronics  Telecommunications  Mobile/Wireless

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