Research and Markets: Australia Mobile Communications - Statistics and Forecasts 2011

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Posted August 4, 2011

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/7a51e8/australia_mobile) has announced the addition of the "Australia - Mobile Communications - Statistics and Forecasts" report to their offering.

The Australia - Mobile Communications - Statistics and Forecasts annual publication provides information and insight into the mobile communications sector in Australia with a particular reference to mobile voice services - mobile broadband is covered in a separate report. This report provides an analysis of high-level revenue, market shares and revenue growth, as well as revenue earned from mobile voice and mobile data services.

It covers:

The market in 2011
Industry overview
Subscriber statistics
Revenue overview and statistics
Spectrum overview
3G infrastructure
Retail market
Handset market
Mobile satellite services

Australia's $17bn mobile industry hits 125% penetration

The market in 2011:

In 2011 the mobile communications market in Australia, as in other developed economies, is seeing a further shift in emphasis from voice to data-orientated services, driven by more new handsets and applications. Penetration has outstripped the size of the market, which indicates that people are increasingly using multiple services and multiple devices.

While voice is still the dominant mobile service in Australia, mobile data has steadily become more popular, spurred on by the advent of smartphones from vendors like Apple, HTC and RIM. These smartphones facilitate a wide range of data applications and services. However the winner in 2011 will be the handsets based on Google's Android operating system. No longer held back by the mobile operators, mobile broadband growth has been extremely rapid since late 2007 and this is also to be the main feature of 2011.

Competition between mobile operators is set to intensify, resulting in lower mobile call charges for customers. Telstra recently took the gloves off and has increased its position in the market.

This will combine to produce a decrease in mobile prices. Furthermore, more customers will reduce their use of fixed-line voice and data services in favour of mobile services.

Market highlights:

Mobile services have expanded beyond voice and SMS, as operators seek to increase their revenues and market share as the mobile penetration rate of around 125% continues to rise in the saturated mobile market in 2011/12.
Total mobile services revenue is expected to reach $17 billion in 2011, representing a growth rate of around 8%, down from the double-digit growth rates of 2009. However over the next three years competition and commoditisation will lead to even lower ARPUs.
Ultra-high-frequency spectrum block is expected to be available at the end of 2013, while other frequencies in the 700MHz and 2.5GHz ranges are to be reallocated across the 2011-2016 timeframe.
The mobile retail market is rapidly becoming more significant as the use of mobile devices extends well and truly beyond traditional voice and SMS.
With around 60% of subscribers using 3G services the market is characterised by a high uptake of mobile value-added services across enterprise mobility and consumer segments.

Data in this report is the latest available at the time of preparation and may not be for the current year.

For more information visit http://www.researchandmarkets.com/research/7a51e8/australia_mobile