Research and Markets: Australia's Mobile Communications - Revenue Overview and Statistics Report 2010

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Posted December 15, 2010

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/700182/australia_mobile) has announced the addition of the "Australia - Mobile Communications - Revenue Overview and Statistics" report to their offering.

Total mobile services revenue earned by the major mobile operators in the 2010 financial year continued to grow, but at a slower rate than the growth seen in 2008/09. This may reflect price competition from the merged Vodafone/Hutchison business. The industry as a whole earned around $15 billion in revenue from mobile services a growth rate of nearly 7% year-on-year. Mobile services now represent considerably more than 50% of overall industry revenues in Australia. Between 2010-2012 revenue growth is expected to be influenced by the following three major factors the broader economic environment is perhaps the largest influence and economic growth in 2011 and 2012 could well be subdued in Australia; revenue growth will also be impacted because of price competition, especially in light of the merger between Vodafone and Hutchison (3) in Australia to form VHA; and the extent to which new telephony services are developed will influence the pace of revenue growth.

However, it is also possible that strong adoption of new smartphones and data devices (Apples iPhone, which has sparked device competition in the smartphone market, and the iPad device) could drive continued growth, particularly in data services, which may offset other factors.

In the 2010 financial year Telstras mobile service revenue passed $6.4 billion, with Optus at $4.7 billion. VHA, the entity created with the merger of Vodafone and Hutchison, generated revenue close to $4 billion.

This report provides analysis of high-level revenue, market shares and revenue growth, as well as revenue earned from mobile voice and mobile data services. In addition, this report includes selected additional statistical data relating to prepaid and postpaid revenue and average revenue per user for mobile voice and data services.

Key Topics Covered:

1. Synopsis

2. Statistical sources

3. Total mobile services revenue and forecasts

4. Operator statistics

4.1 Background

4.2 Revenue per major operator

4.3 Revenue growth

4.4 Revenue share

4.5 Revenue by service 4.5.1 Market overview 4.5.2 Mobile voice 4.5.3 Mobile data

4.6 Average revenue per user (ARPU) 4.6.1 Overview of ARPU 4.6.2 Blended ARPU 4.6.3 Prepaid and postpaid ARPU 4.6.4 Selected mobile data ARPU 4.6.5 Telstra 2G and 3G ARPU

5. Related reports

For more information visit http://www.researchandmarkets.com/research/700182/australia_mobile