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Research and Markets: Blyk on Aircel: Mobile Advertising Case Study

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Posted May 4, 2011

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/a1962b/blyk_on_aircel_mo) has announced the addition of the "Blyk on Aircel: Mobile Advertising Case Study" report to their offering.

Introduction

In November 2010, Blyk, a UK-based mobile messaging and media company, partnered with India's fifth largest GSM mobile operator, Aircel, to launch "Blyk on Aircel". Blyk on Aircel is an opt-in mobile advertising service that delivers advertisements to prepaid subscribers through interactive text and multimedia messages. The service is primarily targeted at India's burgeoning youth segment.

Features and benefits

  • A case study that explores the current mobile advertising landscape in India.
  • Provides advice for operators that are looking to launch mobile advertising in emerging markets.

Highlights

Blyk and Aircel's partnership is unique due to its focus on the youth segment and the complementary capabilities that both companies provide. The key factor that differentiates Blyk on Aircel is its emphasis on context over content. Blyk's model does this by offering subscribers an interactive and engaging experience.

Your key questions answered

  • What is the current state of the mobile advertising opportunity in India?
  • Why has Blyk on Aircel been successful in the Indian mobile market?

Key Topics Covered:

SUMMARY

COMPANY INFORMATION

  • Aircel is a growing mobile operator in India
  • Blyk is a leading mobile advertising player

BLYK ON AIRCEL CASE STUDY

  • Service overview
  • Blyk on Aircel is a unique approach to mobile advertising
  • Strong focus on the youth segment
  • Relevant local content is crucial
  • SMS and MMS can generate high response rates

FUTURE OUTLOOK

  • Building scale with a national rollout

APPENDIX

For more information visit http://www.researchandmarkets.com/research/a1962b/blyk_on_aircel_mo

Source: Ovum



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Research and Markets
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KEYWORDS:   United Kingdom  Europe  Asia Pacific  India

INDUSTRY KEYWORDS:   Technology  Mobile/Wireless  Communications  Advertising

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