Research and Markets: Boomers and Mobile Usage - How do Boomers Use Their Mobile Phones?
DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/58d3c2/boomers_and_mobile) has announced the addition of eMarketer's new report "Boomers and Mobile Usage" to their offering.
Baby boomers are on the verge of adopting smartphones and the mobile Internet. In the vanguard of this movement are younger boomers, just as they are more active Internet users. But boomers mobile Internet adoption rates will be similar to their social media uptake that is, slow. They must see the benefits before they sign on.
But marketers should not take this audience or their interest for granted. Boomers spend far more time with TV than they do online or watching video on mobile phones. And even then, they try to avoid the ads. Any campaign targeted at boomers via mobile must first be established in traditional media to be accepted.
Key questions this report answers:
- How do boomers use their mobile phones?
- Are boomers switching to mobile-only households?
- What do boomers do with their phones besides make calls and send texts?
- Do boomers access the mobile Internet?
Some Key Topics Covered:
- Executive Summary
- Key Questions
- Mobile Demographics
- Age and Gender
- Income
- Mobile-Only Households
- Smartphone Ownership
- Mobile Activities
- Texting
- Gaming
- Social Media
- Mobile Video
Sources/Contributors:
- Coda Research Consultancy
- comScore Inc.
- comScore Media Metrix
- Continuum Crew
- Deloitte
- eMarketer
- Forrester Research
- Frank N. Magid Associates
- Harris Interactive
- MetLife
- National Center for Health Statistics
- Newzoo BV
- Open Mobile Video Coalition (OMVC)
- Pew Research Center
- Pew Research Center for the People and the Press
- The Nielsen Company
- TNS
- US Department of Health and Human Services
For more information visit http://www.researchandmarkets.com/research/58d3c2/boomers_and_mobile
CONTACT:
Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
KEYWORDS:
INDUSTRY KEYWORDS: Other Consumer Technology Mobile/Wireless Consumer
MEDIA:
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