Research and Markets: Emerging Opportunities in Kenyan Mobile Market

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/f086ae/emerging_opportuni) has announced the addition of the "Emerging Opportunities in Kenyan Mobile Market" report to their offering.

Since the liberalization of the telecom sector in 1999, the Kenyan mobile sector has been witnessing tremendous development on the back of increasing competition among operators and investments in telecom infrastructure and 3G services. Moreover, the Kenyan Telecom industry has ushered into the age of Mobile banking and E Commerce, which has emerged as the new revenue generator. These trends coupled with the country's stable regulatory environment have been instrumental in driving Kenya's mobile subscriber base. By 2010-end, the number of mobile subscribers in Kenya reached almost 22.9 million representing a penetration rate of around 63 per cent, with latent potential for continued rapid growth.

This report titled Emerging Opportunities in African Mobile Market: Focus on Kenya is a deep-dive analysis of trends currently prevailing in the country's telecom market. With this as the backdrop, the report presents an analysis of the performance of the country's mobile industry. The report studies the Kenyan mobile market by categorizing it into two segments: Subscribers and Operators. The report also discusses the competitive structure of Kenyan telecom industry on the basis of Porters model. Moreover, it throws light on the era of competition within the industry which has emerged on the back of Tariff cuts. The report also gives forecasts on the growth of Kenya's mobile subscriber base, based on viable mobile industry environment in the country. The forecasts presented in our research have been aggregated based on various factors like past drivers, challenges, and opportunities for expansion. The objective and balanced analysis of the Kenyan mobile market provided in the report would enable investors and telecom operators alike, to get an understanding of the ground realities. Moreover, the report also highlights various factors such as 3G services, M Banking & E-commerce and infrastructure sharing, which have revolutionized the Kenyan telecom market. This will help the prospective clients in understanding the current market scenario and taking informed business decisions accordingly.

Key Findings of the report are:

• The prevailing Tariff war in Kenya has resulted in aggressively slashing price for calls and messages by about 50 per cent. These pricing strategies of telecom players are eroding their profits but on the other hand it is helping them to increase their consumer base. Moreover, it has aided them to penetrate in rural Kenya. The users have benefitted enormously from the price reduction.
• M Banking has forayed ahead to provide mobile financial services to the users. It is a stepping stone to elevate financial inclusion in the country and convert the unbanked population into banked population. As it is a low cost transaction platform, services like M Pesho have gained popularity and have successfully captured 40 per cent of the adult population after 2 years of operation.
• Infrastructure sharing has gained popularity and adherence by operators as it an efficient way to shed capex and opex costs. Moreover, it also reduces overall cost of ownership as it accounts for 16 to 23 per cent of the tower lease costs. Zain and Essar have collaborated to share 300 base stations over 15 years in Kenya.

Key Topics Covered:

• Research Methodology
• African Mobile Industry - Snapshot
• Market Performance
• Key Industry Trends and Growth Drivers
• 3G services An array of opportunities
• Mobile Financial Services Huge Future Potential
• Porters Five Force Model
• Competitive Landscape
• Conclusion

Companies Mentioned:

• Safaricom
• Zain
• Essar Telecom Kenya (Econet)
• Orange

For more information visit http://www.researchandmarkets.com/research/f086ae/emerging_opportuni

CONTACT:

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

KEYWORDS:   Africa  Kenya

INDUSTRY KEYWORDS:   Technology  Telecommunications  Mobile/Wireless

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