Research and Markets: Engaging the Underbanked and Unbanked in the U.S.: How to Target the Growing Immigrant Population Th

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Posted May 4, 2010

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/e5f0bc/engaging_the_under) has announced the addition of Javelin Strategy & Research's new report "Engaging the Underbanked and Unbanked in the U.S.: How to Target the Growing Immigrant Population Through Mobile Financial Services" to their offering.

The propensity among the underbanked population those without a checking account and often without a primary financial institution relationship to use mobile phones and also to engage in mobile transacting makes the population group a viable target for mobile banking and m-P2P solutions. Mobile as a financial service platform could therefore clear a path to reaching this segment, and become a springboard for deeper relationships. This report develops a calculated strategy for financial institutions and telcos to develop a mutually beneficial and profitable mobile relationship with unbanked and underbanked consumers.

Primary Questions

Who are the unbanked and the underbanked? How are they defined? How do they differ from other consumers?
What is the annual dollar size of the remittance market?
What are the opportunities and threats for telcos and banks?
What mobile financial products and services are attractive to the unbanked and underbanked, and how should they be structured?
How does mobile adoption compare to online adoption among the unbanked and underbanked? What factors are holding back the underbanked from adopting mobile banking?
What market model provides the best infrastructure to attract the unbanked in developing countries?

Companies Mentioned: Just some of the companies mentioned in this report