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Research and Markets: Global - Mobile Broadband - Mobility Platforms

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Posted September 6, 2011

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/5cc4df/global_mobile_br) has announced the addition of the "Global - Mobile Broadband - Mobility Platforms" report to their offering.

Almost every mobile phone now sold has a web browsing capability. A very large number also have a screen and keyboard of some sort. Together with even a modest data plan and a relatively humble device, the mobile phone has become an extension of the web.

This new mobility has spawned huge interest in the creation of applications (apps) and useful, informative or simply entertaining mobile web sites. All of a sudden organisations can be just one click away from their users - anywhere, anytime. From a customer service perspective - as well as from an internal systems point of view- there are compelling reasons for most organisations to include the capacity to interact via mobile devices. It's a situation that is generating both enthusiasm and business pressure to create an app for this or that.

This report looks at the major issues facing organisations planning to rapidly deliver a mix of mobility services across all mobile phone types, in concert with an existing information architecture.

Key Topics Covered:

1. Synopsis

2. Complex Apps development environment

3. The different platforms

3.1 Cross-platform frameworks

3.2 Bridging frameworks

3.3 High-level service delivery platforms and mobile solutions architectures

3.4 Point-and-click building products

3.5 User engagement

Table 1 - Worldwide smart phone operating systems by market share - 2007 - 2010

Exhibit 1 -Mobile Apps examples across various sectors - 2011

Exhibit 2 - Mobility platform services

Exhibit 3 - User engagement

For more information visit http://www.researchandmarkets.com/research/5cc4df/global_mobile_br



CONTACT:

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

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INDUSTRY KEYWORDS:   Technology  Internet  Telecommunications  Mobile/Wireless

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