Related Topics >> subscriber growth | France Telecom | Safaricom

Research and Markets: Kenya's Mobile Market - Overview, Statistics & Forecasts

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Posted June 30, 2010

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/65747c/kenya_mobile_mar) has announced the addition of the "Kenya - Mobile Market - Overview, Statistics & Forecasts" report to their offering.

A price war has characterised Kenya's mobile communications market in 2008 and 2009, following the market entry of the third and fourth network, Econet Wireless Kenya (EWK, in which India's Essar acquired a stake), and Telkom Kenya under the Orange brand with its new majority shareholder, France Telecom. Subscriber growth is now forecast to slow over the coming years, and rapidly falling ARPU levels have driven one of the incumbents, Zain, deeper into negative earnings, leaving only the market leader, Safaricom, with a net profit, although reduced.

The operators are developing new revenue streams from third generation (3G) broadband and mobile banking services. The leading operator is planning LTE trials in 2010. With market penetration rates in Kenya's broadband and traditional banking sector still extremely low, the mobile networks have an opportunity to relive the phenomenal growth rates seen in the voice sector in recent years.

This report contains an overview and analysis of Kenya's mobile market, profiles of the major players, relevant statistics, analysis, and subscriber forecasts for 2012 and 2015.

Key Topics Covered:

1. Synopsis

2. Overview of Kenya's mobile market 2.1 Mobile statistics

3. Regulatory issues 3.1 Interconnection 3.2 International gateways 3.3 Mobile Number Portability (MNP) 3.4 Quality of Service (QoS) control 3.4.1 QoS survey 2009 3.5 Registration of subscriber details 3.6 Taxes 3.7 Tariff regulation

4. Major mobile operators 4.1 Safaricom Ltd 4.1.1 Privatisation and IPO 4.1.2 Financial results 4.1.3 Network development and operations 4.2 Zain Kenya (formerly Celtel, KenCell) 4.2.1 Equity transactions 2004-2010 4.2.2 Financial results 4.2.3 Network development and operations 4.3 Essar Telecom Kenya (Yu, formerly Econet) 4.3.1 Six years of licence disputes 4.3.2 Network development and operations 4.4 Orange Kenya (Telkom Kenya)

5. Mobile voice services 5.1 Prepaid cards 5.2 Special regional tariffs 5.3 International roaming 5.3.1 Free international roaming 5.4 VoIP 5.5 Flashback 5.6 GSM community phones 5.7 Price war 2008, 2009 5.8 Low-cost handsets 5.9 Satellite mobile

6. Mobile data services 6.1 Short Message Service (SMS) 6.2 Multimedia Messaging (MMS) 6.3 GPRS and EDGE 6.4 BlackBerry

7. 3G

8. Long Term Evolution (LTE)

9. M-payment, m-banking 9.1 M-Pesa (Safaricom) 9.2 ZAP (Zain) 9.3 yuCash (Essar) 9.4 Orange Money 9.5 Other services

10. Mobile TV

11. Forecasts 11.1 Forecast mobile subscribers - 2012; 2015

12. Related reports

For more information visit http://www.researchandmarkets.com/research/65747c/kenya_mobile_mar