Research and Markets: Mobile Internet Usage & Pricing Worldwide Report Examines the Development of Mobile Data Services Up

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/7ab3d9/mobile_internet_us) has announced the addition of the "Mobile Internet Usage & Pricing Worldwide - 2011 to 2016" report to their offering.

The report considers both Pre Paid and Post Paid services worldwide and provides a five year forecast for Mobile Data ARPU by region from the end of 2011 to the end of 2016.

The report examines the growth of Mobile Data (mobile internet using the smartphone device) and Mobile Broadband services (using the USB flash modem) for the period to the end of 2011.

The report also seeks to evaluate whether Data ARPU overall is outweighing the decline in Voice ARPU being experienced by the mobile network operators (MNOs) worldwide.

The report forecasts the increase in Mobile Data ARPU from the end of 2011 to the end of 2016 per each region.

The report also covers pricing of Mobile Internet/Broadband for close to 100 operators across 60 countries.

The report shows that Mobile Data service revenues are now increasing sharply from a low initial base and are now making a significant contribution to maintaining overall ARPU levels with growth rates particularly pronounced in developing markets. And even in developed markets 90 per cent of smartphone sales (which use 3G & HSDPA+ networks) are Post Paid, with only around 1 in 10 Pre Paid users owning a smartphone.

The report too covers the so-called unlimited mobile data tariffs even though selected operators (including Verizon Wireless, AT&T and Telefonica O2 UK) have moved away from a flat rate unlimited data service for smartphones towards a tiered pricing strategy. MNOs continue to promote services as unlimited however they rely on a Fair Usage Policy (FUP) which can be as low as 500 MB decided on by the provider. After the FUP amount is reached the download Mobile Data access speed is throttled back to a nominal amount, ranging from 32 Kbps up to 384 Kbps.

For more information visit http://www.researchandmarkets.com/research/7ab3d9/mobile_internet_us

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Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

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INDUSTRY KEYWORDS:   Technology  Mobile/Wireless

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