Related Topics >> subscriber base | Mobile Navigation | PND | Berg Insight

Research and Markets: Mobile Navigation Services and Devices - 5th Edition - Global PND Shipments Are Forecasted To Declin

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Posted January 25, 2012

DUBLIN--(BUSINESS WIRE)-- Research and Markets(http://www.researchandmarkets.com/research/d4c8c6/mobile_navigation) has announced the addition of Berg Insight AB's new report "Mobile Navigation Services and Devices - 5th Edition" to their offering.

Global PND shipments declined to 33 million units in 2011

According to a new research report from the analyst firm Berg Insight, global shipments of Personal Navigation Devices (PNDs) declined to about 33 million units in 2011. In mature markets where the installed base of PNDs is already high, the device category is facing increasing competition from smartphones and low-cost in-dash navigation systems. Aftermarket navigation systems will be the largest segment for several years to come and many customers, especially in Europe and North America, are likely to use more than one navigation capable device for different occasions in the future. However, growing shipments of PNDs in markets such as Brazil, China, India and Russia are not likely to compensate for the decline in Europe and North America. Global PND shipments are forecasted to decline to about 23 million units in 2016.

The number of mobile subscribers using a turn-by-turn navigation app or service on their handset doubled in 2011 and reached 130 million worldwide. The subscriber base is forecasted to grow at a compound annual growth rate (CAGR) of 21.9 percent to reach 340 million users worldwide in 2016. Broad availability of GPS handsets and attractive pricing are key factors for widespread adoption of mobile navigation apps. The global active installed base of smartphones surpassed 700 million units at the 2011, which is approximately 15 percent of all mobile phones in use, said Andr Malm, Senior Analyst, Berg Insight. He adds that about half of the current mobile navigation subscriber base uses free apps and services that are bundled with handsets or service plans from mobile operators.

This report in the LBS Research Series provides you with 160 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

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