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Research and Markets: The Mobile Traffic Deluge

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Posted November 25, 2011

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/ab6fd6/the_mobile_traffic) has announced the addition of the "The Mobile Traffic Deluge" report to their offering.

The Mobile Traffic Deluge analyzes and projects the growth of mobile data demand. This study, based on an original methodology demonstrates the growth of mobile data demand has been vastly underestimated.

The Mobile Traffic Deluge study:

  • exposes the serious underestimates of consensus forecasts
  • provides an original, new bottom-up forecasting methodology
  • zeroes in on lurking dangers for high-growth device and apps providers
  • addresses the divergent interests of web-based companies and telecom carriers.
  • provides an original model for analyzing traffic through a since cell site - all model assumptions are spelled out.
  • incorporates all key growth factors, cell site expansion, subscriber growth, growth of multi-device subs, proliferation of broadband apps, emergence of augmented reality, increased wireless substitution, regulatory pressure to expand broadband
  • provides focused analysis of the segments of demand, new base load demand, interdependence of apps, user-initiated demand
  • analyzes the key factor of value creation and how it impacts the divergent interests of traditional telecom carries and web-based growth companies

Key Topics Covered:

  • Correcting Errors in Consensus Mobile Data Forecasts
  • The Demand Funnel: Calibrating the Rate of Change
  • Mobile Internet - The New Challenges
  • Consensus Forecasting Defects - Cisco VNI Study
  • Mobile Networks - Tracking Demand Growth
  • The Bottom-Up Demand Forecast Model
  • Analyzing Traffic Growth Impact on US Mobile Industry

For more information visit http://www.researchandmarkets.com/research/ab6fd6/the_mobile_traffic



CONTACT:

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

KEYWORDS:

INDUSTRY KEYWORDS:   Technology  Mobile/Wireless

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