Research and Markets: mobileYouth briefing. BBM, Facebook, WhatsApp, Skype or Twitter: What is the Future of Mobile Messaging?

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<0> Research and Markets: mobileYouth briefing. BBM, Facebook, WhatsApp, Skype or Twitter: What is the Future of Mobile Messaging? </0>

<0> Research and MarketsLaura Wood, Senior ManagerU.S. Fax: 646-607-1907Fax (outside U.S.): +353-1-481-1716Sector: , , </0>

() has announced the addition of MobileYouth's new report "mobileYouth briefing: BBM, Facebook, WhatsApp, Skype or Twitter: What is the future of mobile messaging?" to their offering.

The global SMS market was worth $200 Bn in 2011. Mobile operators will lose $23 Bn in 2012 due to increased usage of mobile messenger apps like WhatsApp, BBM, Skype, Facebook and Kik driven largely by youth mobile owners. Mobile operators, handset brands and messenger app developers need to understand the key categories of youth communication behavior if they want to emerge as a leader in the overcrowded messenger app market.

This briefing explores the following key questions relevant to mobile messaging:

1. How big a threat are mobile messenger apps to operator SMS revenues?

2. Which youth demographic is driving the growth of mobile messenger apps?

3. Why do youth prefer mobile messenger apps over SMS?

4. What are the key categories of youth communication behavior?

5. What do youth want from mobile messenger apps?

1. Cover

2. Licensing and Copyrights

3. In this briefing

4. Executive summary

5. SMS has long been the biggest revenue generator for mobile operators globally

6. SMS revenues are driven by teen mobile owners

7. Overall teen SMS usage is on a decline

8. SMS usage among teen girls has peaked; teen boys and ethnic minorities will drive little future growth

9. Youth operator brands are already experiencing a drop in SMS usage among young mobile owners

10. SMS revenues have declined in major global markets in the last 3 years

11. SMS faces tough competition from several communication methods

12. Messenger apps are the biggest threat to future SMS revenues for mobile operators

13. Messenger app traffic will surpass SMS traffic in 2014

14. Teen girls will drive future growth of messenger apps

15. Teen girls are more likely to share images via mobile phones

16. Youth prefer messenger apps because it allows them to share images and video in addition to text

17. There is no clear global messenger app leader

18. 4 categories of youth communication behavior

19. Youth use SMS for Passive communication

20. Youth prefer SMS over voice because it is a discrete network to communicate

21. The messenger app landscape is highly fragmented

22. Teens hack Instagram to find new messenger friends for mobile messenger apps like Kik

23. Need more insights and data?

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Source: MobileYouth