Research and Markets: Smartphones in China: Market Overview - Challenges and Opportunities Presented by the Emerging Smart

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/6c9348/smartphones_in_chi) has announced the addition of the "Smartphones in China: Market Overview" report to their offering.

The three Chinese operators have been readying their smartphone portfolios and services since the 3G licences were awarded in 2009. Here we analyse the different smartphone strategies of China Mobile, China Telecom and China Unicom, and assess the challenges and opportunities presented by the emerging smartphone market.

Key Topics Covered:

Executive summary

In a nutshell

Ovum view

Key messages

• Challenges and opportunities
• China Mobile has an early lead, but needs to raise awareness of OPhone brand
• Pricing and subsidies are critical in this market
• China will benefit from industry-wide focus on low-cost smartphones
• Chinas censorship system could prevent international vendors from penetrating the Chinese market
• Smartphone competition in the Chinese market
• Operator strategies for smartphones
• OPhone: home-grown by China Mobile
• iPhone and GPhone: China Unicom's hope
• RIMs BlackBerry: China Telecom's first step
• Comparison of OPhone and iPhone
• 3G showed strong growth in 4Q09

SWOT analysis

• China Mobile
• Strengths
• Weaknesses
• Opportunities
• Threats
• China Unicom
• Strengths
• Weaknesses
• Opportunities
• Threats

For more information visit http://www.researchandmarkets.com/research/6c9348/smartphones_in_chi.

Source: Ovum

CONTACT:

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

KEYWORDS:   Asia Pacific  China

INDUSTRY KEYWORDS:   Technology  Mobile/Wireless

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