Research and Markets: Strategies for Driving Mobile Data and Broadband Adoption: Understanding Key Drivers in the Fast-gro

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Posted June 8, 2010

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/76af2d/strategies_for_dri) has announced the addition of the "Strategies for Driving Mobile Data and Broadband Adoption: Understanding Key Drivers in the Fast-growing Mobile Broadband Market" report to their offering.

This new report the fourth in our series exploring the evolution of non-voice mobile services and how MNOs effectively deliver those services to mobile consumers continues our analysis of how class-leading mobile data services are being delivered to consumers around the world. In this brand-new study, we show you the strategies mobile network operators have used to create best-of-breed services in messaging, mobile broadband and mobile applications.

MNOs need to keep a watchful eye on revenues. As voice has become a commodity product, so now the cash-cow that is SMS looks threatened with a future of rising demand against flattening revenues. Advanced data services, including mobile broadband, offer many MNOs their last great high-margin opportunity.

Within the worldwide data services market, mobile broadband is one area where a number of exciting changes are taking place. Mobile broadband services which were until recently looked upon as a luxury for subscribers in advanced mobile markets have started to spread their presence in to almost every wireless market worldwide. MNOs worldwide have taken various initiatives to cater to the increasing uptake of mobile broadband services, including the deployment of advanced and high-speed mobile networks.

Case Studies in this all-new report include:

Telkomsel Indonesia, SMS
China Mobile, MMS
Softbank Japan, Mobile E-mail
Vodafone UK, Mobile Broadband
NTT DOCOMO Japan, Mobile Broadband
Verizon Wireless US, Mobile Broadband
Orange UK, Mobile Broadband
Apple App Store, Mobile Applications
Vodafone 360, Mobile Applications
Get Jar, Mobile Applications

For each case study, we have identified and explained why each of these cases has been profiled. We have also provided a brief introduction about the service around which the case has been developed. By analysing the strategies that have been adopted by operators and other players, we have highlighted the essential success factors for each of the data services.

With the increasing penetration of high-end feature phones and smartphones, and recent heavy investment in network infrastructure and new technologies by MNOs worldwide to ramp up the speed, coverage and capacity of networks, some of the key components for the successful delivery and uptake of advanced mobile data services, including mobile broadband, are in place.

But, of course, in a highly competitive environment like the worldwide mobile data services market, successful strategies become all the more important especially in the mobile broadband space, after the disappointing first false start of mobile Internet a decade ago.

Operator strategies for the successful delivery of advanced data services are dependent on the market behaviour and the current state of infrastructure in their respective markets. The appropriate network technology in one region might not be suitable in other regions because of the existing network technology, density of subscriber base, data use behaviour, investment required, and regulatory environment. Similarly, a pricing or marketing strategy that is successful in one region might not be sustainable in another region.

This essential new 159-page market study comprehensively covers the successful strategies adopted by mobile network operators and others to popularise their data offerings, and also features: revenue, user and technology forecasts; market sizing; key growth drivers; devices, smartphones, handsets and hardware; high speed network technologies and infrastructure deployments; worldwide, regional and company-level analysis; data plans and pricing, value chain analysis and business models; App stores and more.

Key Topics Covered: