Research and Markets: Telefonica Chile: Mobile Broadband Case Study Highlights Telefonica Chiles Key Strategies and Challe

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/ce7c71/telefonica_chile) has announced the addition of the "Telefonica Chile: mobile broadband case study" company profile to their offering.

Telefonica is engaged in developing its big-screen mobile broadband offering. It is generally being offered as a complement to its fixed broadband offerings as a bundled service, but to some extent is being utilised as a new revenue stream where no fixed lines are available. This case study highlights Telefonica Chile's key strategies and challenges.

Key Topics Covered:

• Executive summary
• In a nutshell
• Key messages
• Ovum View
• Telefonica Chile's strategy
• Mobile broadband offered as a complement to fixed
• Mobile broadband go-to-market strategy
• Overview
• Fixed broadband customers
• New mobile broadband customers
• Bundled hardware
• Mobile customers
• Segmentation
• Sales channels
• Mobile broadband pricing strategy
• Overview
• Competitor pricing
• Fixed alternatives
• Promotions/marketing
• The impact of mobile broadband
• Growth in mobile broadband in line with Telefonica's expectations
• Critical success factors
• Spectrum an issue for all players in the market
• Telefonica Chile's technology solution
• Telefonica's mobile broadband strategy is built on WCDMA and HSPA
• Where next for Telefonica Chile?
• Competition for customers will remain tough
• List of Tables
• Table 1: Telefonica mobile pricing in Chile
• Table 2: Comparable mobile broadband pricing in Chile

For more information visit http://www.researchandmarkets.com/research/ce7c71/telefonica_chile

Source: Ovum

CONTACT:

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

KEYWORDS:   South America  Chile

INDUSTRY KEYWORDS:   Technology  Mobile/Wireless

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