Research and Markets: TV Anywhere - How the Internet and Mobile Technologies Will Change the Pay-TV Industry in 2010

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/045be8/tv_anywhere_how) has announced the addition of the "TV Anywhere - How the Internet and Mobile Technologies Will Change the Pay-TV Industry" report to their offering.

Is Internet-delivered TV and video content (IPTV) emerging as a threat to traditional pay-TV? In truth, IPTV, in the form that has matured over the past decade, has simply become another type of pay-TV. Like cable and direct-to-home satellite TV before it, IPTV involves the delivery of high-quality video content to a captive consumer device over a managed network, except that some or all of the content is delivered using broadband Internet Protocol access. The fact is that IPTV, as a set of technologies, represents both a threat and an opportunity for all legacy pay-TV operators, regardless of whether they are cable operators, satellite providers, ISPs or even telcos that offer the TV portion of triple plays by reselling satellite services.

In TV Anywhere, Pyramid Research analyzes trends and strategies related to IPTV, which include how emerging Internet TV and established pay-TV offerings are both parts of a broader market dynamic that places content providers, Internet access providers, pay-TV service providers and even consumer electronics suppliers together as collaborators and competitors, sometimes both at once. It analyzes technological and behavioral trends for viewing content on a wide variety of devices, describes and compares the latest devices and software for delivering and distributing content and examines Internet TV business models in detail. Developments and opportunities related to the growth and implications of Internet TV for all of the players are also discussed in the report.

TV Anywhere is an up-to-the-moment analysis of the swiftly changing Internet TV environment, focusing on a variety of conventional, hybrid and new technologies that are creating new business models.

Key findings include:

• The services that we currently call pay-TV and Internet TV (or, more accurately, Internet-delivered video) will grow to resemble one another more and more, as viable business models emerge and mature, and as content owners become comfortable that the technical obstacles constraining video quality, multi-device delivery and antipiracy security continue to fall away.
• Consumer devices that have traditionally had distinct single purposes such as TVs, mobile phones, PCs, disc players and game consoles are becoming Internet-enabled, multifunctional and are evolving toward similar video functionality.
• Despite growing similarity, some differences between pay-TV and Internet TV will remain. Some features and use cases do not translate from one device environment to another.

Key Questions Answered

• What is the current state of Internet TV?
• How do net neutrality and other regulatory matters affect Internet TV deployments?
• What technologies are likely to become standards for delivery and viewing Internet TV?
• What pay-TV and Internet TV hybrids are emerging?
• How is advertising revenue affected by these new consumer choices?
• Will the Internet entirely disrupt traditional broadcast and pay-TV (including IPTV), or will they coexist?
• Who are the key Internet video/TV players? How do they make money?
• Which of the various Internet TV monetization models have worked best to date?

Case studies:

• Microsoft & Netflix
• Google & Apple
• Adobe & Intel

Target audience

Mobile Operators: This report will help you think through ways to capture a greater share of mobile payments revenue by understanding customer needs and learning lessons from less-than-successful mobile payment rollouts by other operators.

Investors: Discover the state of the market for Internet TV and a multitude of opportunities for investing in this quickly emerging market.

Vendors and hardware manufacturers: Learn how companies are partnering and competing to gain footholds and advantages in Internet TV.

Media professionals: Get an inside look at state-of-the-art developments in advertising, consumer video devices and audience metrics.

Executive Summary:

Internet technologies have been a catalyst to turn TV into a mash-up of many kinds of content and then bring it to any screen, while TV viewing has become more fragmented. These developments have left operators and advertisers scrambling to assess the implications of Internet TV on the pay-TV ecosystem, according to this new report.

TV Anywhere: How the Internet & Mobile Technologies Will Change the Pay-TV Industry is an up-to-the-moment analysis of the swiftly changing Internet TV environment, focusing on a variety of conventional, hybrid, and new technologies that are creating new business models. This 71-page report analyzes the current state of Internet TV worldwide, including available service models, consumer-facing services, and their available underlying enabling technologies. It also provides an assessment of the value of different implementations of Internet TV based on different levels of operator investment.

The enabling technologies behind pay-TV and the Internet have been moving targets, but finally an increasing range of Internet-capable consumer devices is enabling consumers to access these content and communications services anytime, anywhere, and over increasingly fast fixed-line and wireless access networks. Content comes not only from the media companies, but increasingly from independent sources, as well as from other consumers via social networks.

"While content owners can bypass pay-TV operators by going direct to consumers over the Internet, the operators' role as aggregator, along with their potential to present a single common user interface to the consumer over any device, presents a counterargument of convenience," says Steven Hawley, Analyst at Large for Pyramid, and author of the report. "Some pay-TV operators have more power than others because their corporate parents also may have holdings that produce content and provide enabling technologies, while others say that the world turns on advertising, which pays the freight for commercial television."

IPTV, as a set of technologies, represents both a threat and an opportunity for all facilities-based pay-TV operators. "The services that we currently call pay-TV and Internet TV will grow to resemble one another more, while viable new business models are emerging for operators that embrace IP," Mr. Hawley says. "But despite growing similarity, some differences between pay-TV and Internet TV will remain."

"The most successful pay-TV service providers and network operators will be those that deliver the broadest range of paid, sponsored, free, and user-generated content to consumers over as many network and device platforms as possible," Hawley adds.

Key Topics Covered:

• Table of exhibits
• Companies mentioned
• Acronyms and abbreviations
• Executive summary
• Introduction
• Key questions this report answers
• Section 1: Internet TV drivers and challenges
• Section 2: Internet TV business models
• Section 3: Implications of Internet TV for the pay-TV ecosystem
• Table of exhibits

Some of the Companies Mentioned:

• ADB Global
• ADB Technologies
• Akamai
• Boxee
• British Telecom
• BSkyB
• Cablevision
• Canoe Ventures
• CBS
• Cisco Systems
• Clearwire
• Comcast
• comScore
• General Electric
• Google
• Hulu
• Humax
• Iliad SFR
• Lala
• LG Electronics
• Motion Picture Association of America
• Motorola
• National Amusements
• Samsung
• SeaChange International
• Sezmi
• Viacom
• Vivendi
• Vudu
• ZillionTV

For more information visit http://www.researchandmarkets.com/research/045be8/tv_anywhere_how

Source: Pyramid Research, Inc.

CONTACT:

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

KEYWORDS:   Europe  Ireland

INDUSTRY KEYWORDS:   Entertainment  TV and Radio  Technology  Mobile/Wireless

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