Revol Wireless and Mobile Posse Launch Full Commercial Rollout of Idle Screen Content and Advertising Solution

Following the success of their joint consumer trial in spring 2007,
Revol Wireless and Mobile Posse are launching a full-scale commercial
rollout of Mobile Posse’s permission-based
mobile advertising and content solution. This partnership, branded as
Revol Perks, will bring content, offers and advertisements to Revol
mobile devices. The software will be immediately available via download
for existing subscribers to make it easy for customers to begin using
this new feature.

During Mobile Posse’s trial with Revol,
subscribers were invited to opt-into the Revol Perks program and
download software to their phones. Mobile advertising campaigns were
executed by brands such as: Panera Bread, Pizza Hut, Chili’s
Restaurants, CBS, and Chevrolet, reaching thousands of Revol subscribers.

“The trial’s
consumer response was positive,” said Rocky
Crossland, CEO of Revol Wireless. “Our
customers found Perks friendly and unobtrusive. Overwhelmingly,
participants said that they would refer Perks to a friend. Subscribers
valued the content, which ranged from weather forecasts to sports
trivia, entertainment and more, verifying that Mobile Posse has
developed a viable advertising solution. The application was easy to
integrate into our existing network infrastructure and Revol is excited
to be at the forefront of the wireless industry as the first U.S.
wireless carrier to offer idle screen delivery of mobile advertising.”

Mobile Posse is an innovative mobile advertising company launched by
former AOL executives who have once again built one of the most scalable
interactive advertising platforms in the world, this time for the mobile
medium. Mobile Posse is the first to commercially introduce idle screen
advertising on a US carrier. Their solution provides the most effective
mode of delivery to date for mobile content and promotional offers while
enabling customers to receive the information at various intervals when
their phones are idle. By facilitating a personalized and targeted
connection with consumers, Mobile Posse allows marketers to radically
enhance reach and conversion rates in a convenient, cost-effective
manner.

“Our trial with Revol provided us with
confirmation from both consumers and advertisers that our solution is
one of the most successful modes of marketing on mobile devices. It also
confirmed that what consumers want is convenience, offers that match
their interests and lifestyle, and an easy way to receive and redeem the
discounts provided. We expect that the commercial rollout will provide
further momentum for our solution and enhance consumer loyalty for Revol,”
said Jon Jackson, CEO of Mobile Posse. “This
is really about providing the best mobile offers and content solution
for consumers."

Mobile Posse’s approach to content and
advertising is based on the premise that by respecting consumers’
wishes and delivering a quality service, advertisers, carriers, and
consumers will develop mutually beneficial relationships. Using the
Mobile Posse solution, mobile carriers can facilitate easy access to
content for their consumers, drive loyalty, and provide consumers a way
to take advantage of timely offers and discounts. The solution drives
discovery and usage of existing products and services, as well as create
a wholly new revenue stream.

Mobile Posse, Inc. is a privately-held mobile advertising solution
provider based in McLean, VA. Using proprietary patents-pending
software, Mobile Posse allows marketers to radically enhance reach and
conversion rates in a convenient and cost-effective manner while
strengthening relationships with the consumer and carriers. Mobile Posse
is the first company to rollout and deliver idle screen insertion
advertisements in partnership with a U.S. carrier. For more information,
please visit www.mobileposse.com.

Cleveland Unlimited, Inc. dba Revol (CUI) is a privately-held
telecommunications company with headquarters in Independence, Ohio. CUI,
along with its affiliate, CSM Wireless, LLC, offers and provides its
unlimited, flat-rate wireless service in Cleveland, Canton, Youngstown,
Toledo, and Columbus, Ohio and in Indianapolis, Indiana. Revol is a
cutting-edge brand aimed at enhancing today’s
mobile lifestyle by offering a simple, affordable mobile phone service
to customers that includes unlimited voice service, and unlimited text
and picture messaging over a high-quality, all-digital wireless network
for a flat rate without requiring long-term contracts. The service
targets customers long under-served by traditional communications
companies. In addition, Revol provides a variety of feature-rich mobile
applications such as ring tones and mobile gaming. For more information
on Revol, please visit www.revol.us.