Rhythm NewMedia and AccuWeather.com Join Together

AccuWeather.com and Rhythm NewMedia today announced that
AccuWeather.com forecast videos are now included in Rhythm's range of
ad-supported mobile content. Local forecasts for over 100 cities,
regional forecasts, national forecasts, and breaking severe weather
videos will now be available inventory for mobile video ads sold by
Rhythm NewMedia. AccuWeather.com forecasting videos will be offered in
two-minute segments, alongside other snack-sized video content offered
to consumers for free in exchange for watching a short pre- or
post-roll video ad.

Rhythm delivers a targeted and personalized video ad before the
AccuWeather video content based on demographic data collected. Rhythm
both sells and serves these video ads and its in-line brand awareness
research system is used for measuring customer satisfaction and ad
effectiveness. In addition to targeting by demographic data,
advertisers can also specify frequency caps to help prevent waste.

"Weather is quite simply one of the hottest categories of content on
the mobile web and has AccuWeather.com enthusiastically responded by
reaching the widest possible audience through advertising-supported
content," David Mitchell, Director of Wireless for AccuWeather.com
said. "We're happy to work with innovative companies like Rhythm
NewMedia to deliver useful content for users integrated with targeted
ad opportunities for clients."

"Rhythm NewMedia is pleased to welcome AccuWeather.com to our family
of content providers, as we're committed to providing consumers with
the most extensive array of professional ad funded mobile videos," said
Ian Foley, director of business development at Rhythm NewMedia. "We're
dedicated to providing relevant and exciting content for consumers in
order to drive viewership and deliver value to both advertisers and
operators we work with. Timely, localized weather content from
AccuWeather.com is a great match."

About AccuWeather, Inc. and AccuWeather.com
AccuWeather, The World's Weather Authority�, presents accurate,
localized, branded forecasts and severe weather bulletins to over 110
million Americans each day via the Internet, mobile devices and IPTV,
through the airwaves, in print and on digital signage. The 113
meteorologists at AccuWeather deliver a portfolio of customized
products and services to media, business, government, and institutions,
and inform millions of visitors worldwide through the free
AccuWeather.com website. AccuWeather also provides content onto more
than 20,000 third-party Internet sites, including CNN Interactive,
ABC's owned and operated stations, The Washington Post and The New York
Times. Visit www.AccuWeather.com for more information.

About Rhythm NewMedia
Rhythm NewMedia offers turnkey mobile advertising solutions, including
video, games and banners. Rhythm's offering includes ad serving, ad
sales and content sourcing. Rhythm's patent-pending ad platform enables
broad reach, sharp targeting, precise frequency management, high
customer satisfaction, extensive reporting and automation of business
processes. Rhythm provides unique real-time measurement of ad
effectiveness and customer satisfaction. Leading mobile operators 3-UK,
Vodafone Spain and T-Mobile-UK are currently using Rhythm's solution,
with several more coming. Rhythm is also working with top brands,
content providers and advertising agencies worldwide. Investors include
The Carlyle Group, Lightspeed Venture Partners, Morgenthaler Ventures
and Rembrandt Venture Partners. Visit www.RhythmNewMedia.com for more information.