Rich Media IPhone Advertising Network Greystripe Changes the App Marketing Game with Breakthrough 99 Cent Guaranteed Download Pr

Greystripe, the leading mobile brand-advertising network, is offering a 99 cents per download program to guarantee iPhone application developers downloads of their free apps. Currently the “dirty secret” of the iPhone advertising world is that developers have given up hope on mobile advertising as a way to drive downloads. The current CPC system leads to low conversions because there are a significant number of accidental clicks on banner ads that do not lead to downloads. App developers are paying as much as $10 per download with this model since they pay for every click, even those that don’t lead to downloads. Greystripe’s model has no click error because of its opt-in user experience.  Click-though rates on the Greystripe network are also significantly higher than on other networks due to their proprietary Flash ad format—the GS.ImpactDL.  Greystripe has recently run  campaigns to drive downloads for brands such as Gap, Sirius, and Axe.

Greystripe is offering 99 cents per download to publishers, with a minimum of $10,000 spend. Greystripe is able to extend this program because of their one of a kind Flash ad units, which provide extraordinary high engagement rates to drive downloads to the iPhone.

The new 99 cents per download program is being offered on a limited basis to the first 200 developers. Developers with existing applications through other ad networks are encouraged to participate by signing up at http://bit.ly/greystripe99.

“Getting app downloads has become more expensive than the app development process itself,” states Greystripe CEO Michael Chang. “We’ve heard hundreds of complaints about the current mobile advertising system and we are looking to move the needle for the App economy.”

About Greystripe

Greystripe is the rich media mobile advertising network. Greystripe's product suite enables brand advertisers to communicate their brand message with a unique mobile audience, developers to gain advertising revenue by serving ads through their games, and consumers to play high-quality games for free.

Greystripe's in-game advertising system is protected by a broad array of patents pending and currently serves ads into more than 1,000 game titles from over 600 developers supporting over 1,400 handset models. Greystripe reaches millions of mobile game players by powering over 180 Catalog distribution partners, through its online portal GameJump.com, on the mobile Web at www.gamejump.com, and through the iPhone App Store.

Greystripe was named the E-Tech CTIA award winner for the Mobile Marketing/Mobile Advertising category in 2009,  AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.