RSS to MMS Tool for Mobile RSS Feeds Launched by Cellyspace for CTIA

Skycore LLC, developers of
Cellyspace.com, has today launched an RSS to MMS publishing tool for
content providers to automatically convert and deliver syndicated RSS feeds
directly to mobile subscribers' messaging in-boxes using Cellyspace's MMS
(Multimedia Messaging Service) technology.
According to the company, auto-conversion of RSS content will make
mobile syndication easier and more readily available and by delivering
multimedia feeds rather than short, text-only feeds subscribers will be
more fully engaged in the content.
Also, with RSS to MMS technology, the feed can be viewed without a
subscriber first logging onto a mobile web site or launching a feed reader
application. Instead, subscribers are alerted on receipt of the feed and
can view it immediately or whenever most convenient since it's stored in
their messaging in-box.
Converted content is presented in a slideshow format including up to
eight (8) slides, each with an image, 300 characters of text and an
optional URL link for additional content, info or promotions. MMS Feeds can
be billed as premium to the end user, or alternatively, standard
(non-premium) rated feeds. In addition to content, providers can add
third-party advertising or promotions to their feed.
"Feeds with both images and text are generally more compelling than
those with text alone. Engaging subscribers improves subscription retention
and increases their response to any call to action in the feed," said Rich
Eicher, President of Skycore LLC.
Cellyspace publishing tools are also available for use by content
providers to simplify the subscription opt-in process, including an HTML
widget and link generator for the provider's web site; a custom keyword for
use in their print and broadcast promotions; and a WAP (mobile internet)
jump page generator for mobile advertising networks.
Please visit http://www.cellyspace.com for further information. Offsite
demonstrations of these tools are available during the 2008 CTIA Show in
Las Vegas (April 1-3) by emailing info@cellyspace.com.
Skycore, LLC: Skycore is a Boston firm focusing since 2003 on mobile
technology solutions for consumers and enterprises. Their core product,
Cellyspace, offers online tools facilitating user-generated and advertiser-
generated composition of MMS messaging, mobile content and ringtones.