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Saffron Digital Strengthens Senior US Team

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Posted May 19, 2011

LONDON--(BUSINESS WIRE)-- Saffron Digital, the leading global media delivery platform company, has announced it has appointed Matt Peterson to spearhead its expanding operations across North and Latin America. Peterson joins from Samsung Mobile US, where he was head of consumer content services.

Matt Peterson joins global media delivery company Saffron Digital as SVP Americas, with responsibili ...

Matt Peterson joins global media delivery company Saffron Digital as SVP Americas, with responsibility for Saffron's business in the US, Canada and Latin America. (Photo: Business Wire)

At Saffron Digital, Peterson will be Senior Vice President, Americas, charged with the overall responsibility for Saffron's business in the US, Canada and Latin America. He will be based in the company’s Los Angeles office.

Matt Peterson has a wealth of experience in managing and driving content services both from a device manufacturer and mobile operator perspective. At Samsung Mobile US, he was instrumental in the development and sales for Media Hub, the multimedia system developed for Samsung by Saffron Digital, and other content services to all major US operators.

“Matt’s track record speaks for itself and we are delighted to have someone of his calibre joining the company,” says David McDonald, CEO of Saffron Digital. “Matt will be pursuing new partnerships for the company in the Americas and seeking to maximise our opportunities for growth in the region.”

“I’m very excited about joining Saffron Digital,” says Matt Peterson. “It’s an ambitious company that successfully combines technological expertise and commercial acumen and I can’t wait to get started in what promises to be a highly fulfilling and challenging role.”

About Saffron Digital

Saffron Digital is a global media delivery platform company, whose products and services are live in 26 countries and 14 languages. Its proprietary technologies, which include support for multi-device media delivery, superfast encoding and Domain-Based DRM, have been integrated into products by clients including Nokia, Sony Ericsson, HTC, LG and Samsung, as well as services for Sony Pictures, NBC Universal, Paramount, 20th Century Fox, Sky, T-Mobile and Vodafone.

Saffron Digital has been recognised for its leadership and innovation by several industry bodies. The company is listed in the Deloitte Technology Fast 50 and is one of the UK’s top 100 technology and media companies in the Tech Media Invest Top 100 List in both 2009 and 2010. It was also named Best Video Service Provider in the Mobile Entertainment 2010 awards.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6730571&lang=en



CONTACT:

Bastion
Dean Barrett or Christina Erskine
Tel: +44 20 7421 7600
Email: christina@bastion.co.uk
Press site: www.bastion.co.uk
Saffron Digital website: www.saffrondigital.com

KEYWORDS:   United Kingdom  United States  Europe  North America

INDUSTRY KEYWORDS:   Technology  Hardware  Audio/Video  Telecommunications  Mobile/Wireless

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Matt Peterson joins global media delivery company Saffron Digital as SVP Americas, with responsibility for Saffron's business in the US, Canada and Latin America. (Photo: Business Wire)

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