Samsung Brings True Mobile Broadband Services to 4G World 2010

Reaffirms 4G Leadership with Demonstrations of WiMAX 2 Based on IEEE 802.16m and LTE

CHICAGO--(BUSINESS WIRE)-- Samsung Electronics Co. Ltd., a leading provider of advanced mobile technology, highlights the excellence and time-to-market advantages of its 4G mobile products through WiMAX 2 demonstrations based on IEEE 802.16m and LTE (Long Term Evolution) at 4G World 2010 in Chicago.

At the conference, Samsung is demoing Full-HD 3D video streaming and 16 Full-HD videos streaming on four TVs simultaneously. The technology is powered by Samsung’s WiMAX 2 trial systems and devices and has peak data throughput of 330Mbps.

Through WiMAX 2 solutions with a speed of 330Mbps, subscribers can download a full-length movie (1.5 GB) in 36 seconds and a set of Britannica dictionaries (4 GB) in 97 seconds. These download speeds are more than 20 times faster than current 3G services.

Samsung is also exhibiting its latest LTE technology, a complete solution that includes infrastructure equipment and devices. In partnership with MetroPCS in Las Vegas last month, Samsung introduced the first commercial LTE systems and handset in the U.S. The technology, on display at 4G World, uses Samsung’s LTE macro base station, USB dongle and netbook.

Both Mobile WiMAX and LTE have similar technological backbones, including Orthogonal Frequency Division Multiple Access (OFDMA), Smart Antenna, Multiple Input Multiple Output (MIMO) and more. Samsung has proven its leadership in Mobile WiMAX technology and has over 25% of the essential LTE patents for OFDMA as well as a long history of involvement in the 3rd Generation Partnership Project (3GPP) and LSTI (LTE/SAE Trial Initiative).

Mr. Woonsub Kim, Executive Vice President and Head of the Telecommunication Systems Business of Samsung Electronics, said, “We’re thrilled to introduce our latest WiMAX and LTE solutions to the U.S. market. As service operators prepare to launch next-generation mobile broadband to meet the growing need for data from mobile Internet users, Samsung is reinforcing its commitment to introducing 4G wireless technologies while continuing to improve on existing 3G performance.”

“Samsung will continue to drive the effort to break down boundaries between mobile and fixed broadband,” he added.

WiMAX 2 standards are expected to be finalized by November 2010 and the WiMAX Forum is preparing to release certified products of WiMAX 2 by the fourth quarter of 2011. Samsung aims to launch its first commercial solutions of WiMAX 2 in 2012 through UQ Communications in Japan.

Visit Samsung Electronics at booth #501 at 4G World.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

CONTACT:

Samsung Electronics
Sophia Kim, (82) 31 277 1074
sophia.kim@samsung.com

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