Samsung Lets MPfreedom Ring Louder by Adding Video Content Provider Vongo to New Portable Media Ecosystem

Samsung Electronics, a market leader and award-winning innovator in
consumer electronics, today announced a strategic partnership with
leading broadband movie download provider Vongo that will allow Samsung
P2 users to download Vongo video content on the player for mobile
viewing. The Samsung P2 is a revolutionary portable media player
equipped with a 3” touchscreen display that is
ideal for the on-the-go watching of feature length films and television
shows, as well as listening to music and viewing pictures.

Powered by Starz Entertainment, one of the largest providers of premium
movie services in the United States, Vongo’s
subscription movie and video library includes over 2,500 titles of new
release and classic films, bonus materials, action sports, music
concerts and documentaries, anime and more. The addition of Vongo to
Samsung’s portable media ecosystem offers P2
users the “MPfreedom”
to choose from an impressive variety of titles. Starz has certified the
P2 for use and support with Vongo and starting today, P2 users can visit www.vongo.com
to begin using Vongo’s subscription-based
download services for a monthly cost of $9.99 with access to watch as
many movies from the library as they want, as often as they want.

“With the addition of Vongo into Samsung’s
extensive portable media ecosystem supporting the P2, consumers now have
more choices than ever in accessing their favorite movies and TV shows
to enjoy on the go,” said Reid Sullivan, vice
president of Digital Audio & Video Marketing at Samsung Electronics
America. "By partnering with leading video content providers such as
Vongo, Samsung continues to open up a world of entertainment for
consumers to explore through their portable media player.”

In celebration of Samsung and Vongo’s key
partnership, consumers who purchase a Samsung P2 portable media player
will be rewarded with a bonus trial membership to Vongo. Existing
Samsung P2 owners may download firmware update 2.0 to ensure seamless
compatibility with Vongo. Go to MPfreedom.com for additional details.

“Samsung is a world leader in consumer video
technology and the company's P2 is a welcome addition to our growing
roster of compatible and Vongo-certified video players.”
said Joe Cantwell, vice president, marketing, advanced services, for
Starz Entertainment. “As more consumers
demand access to downloadable movies and video content through their
portable media players, Vongo and Samsung are committed to making that
process simple, easy and fun.”

Samsung P2 Widescreen Portable Media
Player

The Samsung P2 offers consumers fresh ways to experience and interact
with video, music, photos and other multimedia on-the-go. With its
3-inch widescreen display, 16:9 aspect ratio and 30fps video playback,
the P2 is the first Samsung Portable Media Player to feature a full
touch screen GUI. The touch screen reacts to users' gestures using
EmoTureâ„¢, an input system that allows the
finger to control player functions not only by tapping selections but
also by sliding a finger across the screen.

Vongo

Vongo subscribers have unlimited access to more than 1,000 movies and
2,500 total video selections as well as a live, streaming Starz TV
channel for a monthly cost of $9.99. Select popular pay-per-view titles
are also available for individual rental. In addition to Windows-based
PCs, laptops and now eight different portable devices, Vongo subscribers
can also stream their Vongo content onto a TV from the PC for optimal
viewing with Extenders for Windows Media Center and the Xbox 360, or
navigate Vongo and play their movies on the TV with a remote control and
Windows Vista with Windows Media Center. Vongo is available as a free
download for broadband subscribers in the United States, www.vongo.com.

As one of the largest content aggregators in Hollywood, Starz
Entertainment has access to thousands of theatrical films that it makes
available on the Starz services and Vongo including The Pursuit of
Happyness, Ghost Rider, Gridiron Gang, Scary Movie 4, Pirates of the
Caribbean: Dead Man’s Chest, The Da Vinci
Code, Invincible, Disney and Pixar’s Cars,
Talladega Nights: The Ballad of Ricky Bobby and The Illusionist.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc.
(SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd.,
markets a broad range of award-winning, advanced digital consumer
electronics and home appliance products, including HDTVs, home theater
systems, MP3 players, refrigerators and laundry machines. A recognized
innovation leader in consumer electronics design and technology, Samsung
is the HDTV market leader in the U.S. and is the only manufacturer that
produces all four major digital television technologies. Please visit www.samsung.com
for more information.

About Starz Entertainment

Starz Entertainment, LLC, is a premium movie service provider operating
in the United States. It offers 16 movie channels including the flagship
Starz® and Encore®
brands with approximately 16 million and 30.3 million subscribers
respectively. Starz Entertainment airs more than 1,000 movies per month
across its pay TV channels and offers advanced services including Starz
HD, Starz On Demand and Vongo®. Starz
Entertainment (http://www.starz.com/)
is an operating unit of Starz, LLC, which is a wholly owned subsidiary
of Liberty Media Corporation that is attributed to Liberty Capital Group.