SAMSUNG MOBILE EXPANDS ITS TouchWiz TM LINEUP TO INCLUDE ONE TOUCH ACCESS TO YAHOO®, GOOGLETM AND ACCUWEATHER.com

Immediate Access to News, Web Search, Finance and Weather Just One Touch Away with New TouchWiz^TM Connected Mobile Applications

LAS VEGAS, March 31, 2009 - Samsung Telecommunications America (Samsung Mobile)* today announced that it is working with Yahoo®, Google^TM and AccuWeather.com to introduce a new set of rich connected mobile applications that will run on Samsung's lineup of TouchWiz^TM touchscreen phones.

The rich connected mobile applications are designed to customize and personalize the user experience. These new connected mobile applications will be pre-loaded on select Samsung Mobile touchscreen devices.

The rich connected mobile applications are organized within the widget tray located on the left side of the home screen of the phone. By expanding the tray, users can simply position the applications onto the phone's home screen for instant access to their favorite Internet services. Once the applications are in place on the phones' home screen, users have one-touch access to Yahoo! oneSearch^TM, Google^TM search and worldwide weather information from AccuWeather.com.

"Samsung Mobile is bringing the leaders in news, web search, finance and weather to our customers with the addition of these new connected mobile applications," said Omar Khan, senior vice president of strategy and product management for Samsung Mobile. "Consumers want to stay connected and informed when they are on-the-go and the new release of Samsung's TouchWiz technology keeps this vital content within just one touch of our powerful phones."

UI Evolution is developing a set of developer tools for Samsung to support the easy development of our rich connected mobile applications.  Based upon the Eclipse IDE, developers will have a custom interface allowing them to easily access code samples, FAQ's, device emulation, and submission of content for sale through the Samsung Rich Connected Application storefront.

Other widgets currently available on Samsung Mobile's TouchWiz touchscreen phones include:

• Music player
• Messaging
• Games
• Calendar
• Clock
• Alarm Clock

Each phone that supports TouchWiz may also include carrier-specific widgets for easy access to the carrier's custom services.

Samsung Mobile expects to launch several new touchscreen devices with TouchWiz technology and will also continue to collaborate with developers to significantly expand its catalog of connected mobile applications in 2009.

*Samsung Mobile is proud to provide ENERGY STAR-qualified power adapters with its mobile phones and accessories. ENERGY STAR qualified products use less energy, save money, and help protect the environment. Products that have earned the ENERGY STAR meet strict energy-efficiency guidelines set by the US Environmental Protection Agency and the US Department of Energy.

About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

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CONTACT:     Brett White                                         

MWW Group for Samsung                

Phone:             214-414-3329                                     

E-Mail:             bwhite@mww.com