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Samsung Showcases an Innovative New Line of High Fashion Mobile Phones

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Posted January 6, 2008

LAS VEGAS, Jan. 6 /PRNewswire/ -- Samsung Electronics showcases its stylish line of high-fashion mobile phones at the 2008 International Consumer Electronics Show. These phones combine chic, sophisticated design with Samsung's innovative mobile phone engineering to suit consumers who desire a phone that offers both style and the latest in advanced technology.

The Giorgio Armani-Samsung phone meets the needs of those who aspire to own technologically advanced device with which to communicate, as well as complete their lifestyle. Samsung, a market leader in consumer electronics, and Giorgio Armani, one of the world's leading fashion and lifestyle companies, have come together to develop a mobile device that provides both elegant design and cutting edge technology. The size of a credit card and a mere 10.5 mm in thickness, the Giorgio Armani-Samsung phone is available in selected mobile phone stores and Giorgio Armani boutiques in major European countries, with plans for expansion to other markets in 2008.

Serenata is a luxury phone created between the home theatre designer Bang & Olufsen and Samsung. Serenata combines the advanced acoustics and creative design of Bang & Olufsen with the progressive mobile technology abilities of Samsung to provide high quality and pleasurable design. A music player and mobile phone in one, Serenata has a sizable internal memory used to hold a library of music tracks. The phone also features context-sensitive touch screen with a large aluminum wheel that provides ease and comfort when navigating through the phone. Bang & Olufsen's ingenious acoustics, which feature two high-quality speaker units, along with a built-in speaker and advanced audio engineering, work together to deliver outstanding clarity of sound of for both the music player and the mobile phone.

The B'Phone by Samsung is a limited edition handset available only through Sprint which offers customers a new look and exclusive content on an iconic music phone. An update to the popular UpStage, the B'Phone's dual-sided design is designed to optimize music capabilities with the look of an MP3 player on one side and a phone on the other. To complement the style and glamour of the Grammy-winning artist Beyonce, the B'Phone is coated in rich burgundy and gold colors and comes complete with a preloaded special Beyonce-styled start-up screen.

Samsung at ICES 2008

To see Samsung Electronics' complete ICES 2008 product lineup, please visit the company's booth (#11033) located in the Central Hall of the Las Vegas Convention Center. For more information on specific products, please visit Samsung Electronics' ICES press site at http://www.samsung.com/icespress.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit http://www.samsungwireless.com.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit http://www.samsung.com

SOURCE Samsung Telecommunications America