SEACHANGE'S ON DEMAND GROUP ENTERS MOBILE VIDEO MARKET WITH MOBIX INTERACTIVE ACQUISITION

On Demand Group, Ltd. (ODG), subsidiary of on-demand television leader SeaChange International, has extended its content aggregation and management services to the growing European, Middle East and Africa mobile video market with its acquisition of Mobix Interactive. Mobix is a leading provider of mobile video and TV services to some of the region's largest carriers, including O2 and 3 in the U.K. and Vodacom in South Africa. Using its proprietary mobile video and TV platform, Adrenalin, and core media services, Mobix enables the deployment of premium and ad-enabled mobile video and TV services.

ODG delivers end-to-end on-demand service creation, content aggregation and management for television companies including Virgin Media, Telekom Austria, OTE and TTNET, while Mobix's managed service approach brings a proven and successful business model within the burgeoning mobile media industry. The acquisition agreement, completed last week, makes ODG the only full-service partner to enable managed network owners to tap into both markets. Further, ODG intends to bring to mobile carriers its content rights management, distribution and retail marketing capabilities, which are reflected by the company's large stable of relationships with top-tier studios such as Paramount, NBC Universal and Warner Bros., as well as major record labels, television networks and regional content producers.

ODG's London-based state-of-the-art, full service television centre and European headquarters will integrate Mobix's nearby operations and workforce. ODG managing director and SeaChange senior vice president Tony Kelly is heading this strategic expansion. The acquisition was discussed during SeaChange's third quarter fiscal year 2009 earnings conference call yesterday.

"SeaChange, ODG and Mobix customers are setting their paths to supply high-quality video experiences ubiquitously and we've responded with the perfect dovetailing of complementary solutions and expertise from a single partner to capture the new markets," said Kelly. "We're particularly excited about the proven and unique advantage that Mobix technologies provide in integrated advertising, and the seamless support of hundreds of handset models and disparate mobile media formats, thereby ensuring a deep and rich selection of on-demand content for any subscriber."

Kelly added, "The overall positive synergies of the companies' products and services are extensive, putting ODG in a uniquely advantageous competitive position to support its customers across video platforms."

Damian Mulcock, CEO of Mobix Interactive, said, "I am very excited by the future and the prospect of working within SeaChange and ODG, as I firmly believe that three-screen convergence is now upon us and is a key requirement for all of our customers. It's a compelling solution for consumers to interact seamlessly across a number of environments which is why we believe so strongly in the combination."

About SeaChange and On Demand Group

SeaChange International is a leading provider of software applications, services and integrated solutions for video-on-demand, digital advertising, and content acquisition monetization and management. Its powerful open VOD and advertising software and scaleable hardware enable cable and telco operators, as well as broadcasters, to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy Award-winning and patented technology, thousands of SeaChange deployments are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit www.schange.com.

On Demand Group (ODG) is a wholly-owned subsidiary of SeaChange International, specialising in the development and management of transactional television services. ODG provides customers such as Virgin Media, Kabel Deutschland, Unity Media, Telekom Austria and Greek telco OTE and Turkish ISP TTNET with end-to-end content solutions, combining services management and technology with speed to market. In 1998 ODG launched the Front Row television pay-per-view movie service over the U.K. cable network which became the largest pay-per-view movie service outside of the U.S. achieving more than 45 million paid viewings and over £115 million in revenue. ODG is Virgin Media TV's content management partner for their successful VOD service which is the largest VOD service outside of the USA with over 50 million views per month.

About Mobix

Mobix provides the enabling technology and media services expertise to deploy ad-integrated mobile video and TV businesses for network operators, media owners and advertisers worldwide. We work with some of the world's leading network operators such as O2, 3 and Vodafone and global media owners such as Sony BMG, Turner and Universal, all of whom leverage our technology and broad range of media services to offer a comprehensive mobile media solution.