Shazam Appoints MTV Co-Founder John Sykes to Board

Shazam Draws on Multi-Media Expertise as it Expands Remit Beyond Music

LONDON--(BUSINESS WIRE)-- Shazam, the world’s leading mobile discovery company, today announced that John Sykes, co-founder of MTV Networks, has joined the Shazam Board.

Sykes is a respected and popular industry pioneer who co-founded MTV 25 years ago and served as President of VH1, which he rebranded and lead to record audience ratings and profits, from 1994-2002. After a period as Chairman and CEO of Infinity Broadcasting overseeing 185 radio stations reaching more than 70 million listeners a week, he returned to MTV Networks in 2005 as President Network Development. In 2008 Sykes left Viacom to join former MTV colleagues Bob Pittman and Tom Freston at the Pilot Group.

“John has shaped popular culture for more than 25 years and has been a key influencer in changing the way millions of people consume media around the world” said Andrew Fisher, CEO, Shazam. “John’s expertise in building global consumer brands founded on media and entertainment is invaluable and fits perfectly with our mission to establish Shazam as the world’s leading brand for mobile discovery as Shazam transitions beyond music to enable consumers to interact with television programming content and advertising.”

“Shazam is one of those rare magical brands that changes the way consumers interact with entertainment. With a simple "point and click" action on a mobile device Shazam creates immediate opportunities for its 100 million loyal users to extend their engagement with content on television networks, radio, live events and advertising.” said John Sykes. “I can see many parallels with the formative years of MTV and Shazam is uniquely positioned for the convergence of mobile, broadcast media and advertising.”

Shazam recently announced that its service had reached the 100 million user milestone and that it identifies more than three million tracks per day.

The company also announced the launch in January of the first, series-long ‘Shazamable TV’ initiative for Being Human, in partnership with NBC Universal’s Syfy network. The Shazam logo is embedded into the program so that users can tag the show. Viewers simply ‘touch to Shazam’ and hold their phone up to the TV to tag the specific episode. Shazam recognizes the episode and delivers a customized Tag result to the viewers’ mobile device with links to exclusive video and previews of upcoming episodes, access to exclusive playlists from the series, downloads and the chance to enter the ‘Being Human Shazam Sweepstakes’ at Syfy.com.

Shazam was also recently selected by Old Navy for their new national advertising campaign where users can Shazam Old Navy television adverts as well as spots in retail stores for unique promotions and offers.

Shazam was recognised as the Best Management Team by the Sunday Times in its Tech Track 100 awards 2010 and ranked as the top company in The Guardian’s Tech Media Invest Top 100 2010. The company has offices in London, Palo Alto, New York and Seoul.

About Shazam Entertainment

Shazam® is the world’s leading mobile discovery application - enabling consumers to experience and share content with others across mobile devices and the Internet. Launching eight years ago as the first mobile-specific service to help people discover new music, Shazam has now expanded beyond its music roots to enable viewers to interact with broadcast media and brands, via its Shazam Audio Recognition Advertising (SARA) initiative.

Headquartered in London, UK, Shazam’s services enhance the content discovery strategies of carriers - including AT&T, T-Mobile and Vodafone; broadcasters – including NBC Universal and Fox Broadcasting Company and brands – including Levi’s Dockers and Universal Music.

Shazam is available across multiple platforms such as iPhone, Android, Symbian, Brew, BlackBerry, Windows Mobile and Java and can be found in more than 200 countries in over 30 languages.

The Shazam Tag Chart, generated by the company’s mobile music recognition service, is constantly referenced by the music industry as a true indicator of market interest in pre-release material and a monitor of the hit potential of a track or artist.

The quality of Shazam’s service has been recognized with numerous awards, including the Mobile Entertainment Award for Best Music Service Provider and Mobile Marketing Association Award for its SARA initiative with Levi’s. Its entrepreneurial drive and business success have Shazam was recently recognised as the Best Management Team by the Sunday Times in its Tech Track 100 awards 2010, ranked as the top company in The Guardian’s Tech Media Invest Top 100 2010 and Silicon Valley networking and media group AlwaysOn’s 100 Top Private Companies. The company has offices in London, Palo Alto, New York and Seoul.

Since launch, Shazam has attracted funding from Kleiner Perkins Caufield and Byers, Acacia Capital and DN Capital.

For more information please visit: www.shazam.com

The Shazam name and symbol are trademarks of Shazam Entertainment Limited.

CONTACT:

Media enquiries:
Jen Allsopp
+44 020 7608 4650
shazam@skywritepr.com
or
PR@shazamteam.com

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