Simple Mobile LLC Announces Wholesale Relationship

Press Release Source: Simple Mobile LLC On Thursday March 25, 2010, 2:15 am EDT

ORANGE COUNTY, Calif.--(BUSINESS WIRE)--Simple Mobile today announced its Mobile Virtual Network Operator ("MVNO") relationship with T-Mobile USA, in an agreement that allows Simple Mobile access to T-Mobile USA's robust nationwide network to provide voice, text and data service to Simple Mobile customers. Simple Mobile launched its nationwide service November 21, 2009, and offers unlimited talk and text for $40 per month, as well as two data plan options: $10 for 50 MB of data and $20 for 150 MB of data, both utilizing T-Mobile USA's high-speed 3G data network.

"Simple Mobile has launched its service at a time when the unlimited-no contract talk, text and data segment is rapidly expanding in the U.S. market. Through our MVNO relationship, we are capturing a growing portion of this important segment and placing them on T-Mobile USA's network as wholesale subscribers," according to Richard Wong, VP of Strategic Alliances for Simple Mobile.

In the four months since its launch, Simple Mobile has built a substantial distribution footprint in the U.S. Simple Mobile is aligned with large prepaid distributors, a business that has not been a primary focus of T-Mobile USA. Until now, this group of distributors had been primarily selling Boost Mobile, MetroPCS, Cricket and Virgin Mobile, and largely at the expense of the major carriers in terms of customer defections to these unlimited, reduced-cost service providers. Simple Mobile represents a very attractive product alternative to these distributors because of the simplicity and flexibility of a SIM-based GSM product (versus CDMA). Also, Simple Mobile encourages customers to "bring your own phone" ("BYOP"), an offer that is resonating with wireless retailers and customers. Simple Mobile also states that it will be launching BlackBerry and mobile broadband service in the near future, further expanding its product breadth to reach this data-savvy segment.

Wong states, "We are extremely pleased to have a strategic partnership with T-Mobile USA. They are a customer-focused, nationwide provider of wireless services, who shares the same vision of providing a superior wireless experience. We look forward to a long-term partnership and building on this rapid momentum as we continue to expand our brand and distribution footprint in the U.S."

About Simple Mobile

Simple Mobile^TM is, well, simple. The hottest new unlimited wireless service, outstanding products and absolutely no compromises. Simple Mobile offers the nation an unheard-of SIM card program that instantly delivers affordable, unlimited access with everything wireless has to offer. Unlike other programs with corporate agendas, Simple Mobile customers are encouraged to BYOP. Customers will receive immediate access to a national network that offers Unlimited Nationwide Talk, Unlimited Global SMS and Wireless Internet Access (IM, MMS, email and social networks). For more information, please visit www.mysimplemobile.com.

The names of companies and products mentioned herein may be the trademarks of their respective owners.

Contact:

Simple Mobile
Richard Wong, VP Strategic Alliance
877-238-7908
mediarelations@mysimplemobile.com
www.mysimplemobile.com