SinglePoint Calls for Transparency in Mobile Ad Networks
The First Mobile Messaging Ad Network Breaks New Ground Again with Launch of the Only Open Publisher Network to Improve Ad Effectiveness and Protect Publishers’ Brands
SEATTLE--(BUSINESS WIRE)-- Mobile advertising just got better. Today, SinglePoint, the leading mobile messaging advertising network, disrupted the status quo by announcing that its Ad-Junction mobile ad exchange will be completely transparent to publishers. SinglePoint’s open mobile advertising network is the first of its kind, and promises to increase ad effectiveness through superior targeting.
SinglePoint’s move counters the standard “blind” advertising networks that are the norm for mobile advertising, and by definition, do not give publishers any visibility to the advertisers in their network. This limits a publisher’s ability to monetize advertising running on its messaging campaigns, as these ads are less likely to appeal to the publisher’s audience than a campaign a publisher has hand-picked. Equally important, closed networks prevent a publisher from protecting its brand from advertisements that do not align with its values or those of its audience.
“The industry must maximize the simplicity and effectiveness of mobile advertising to foster the growth of the mobile medium,” said Gowri Shankar, CEO, SinglePoint. “While blind ad networks dominate the wired Web, the mobile Web lacks the targeting tools that have made Internet advertising successful. Until we reach that point, the onus is on the advertising networks to bridge this gap and lift the veil of secrecy by opening their networks to publishers.”
SinglePoint delivers messaging-based advertising for more than 60 premium publishers, including the leading television networks and their subsidiaries, such as NBC and CBS, as well as media conglomerates, including Viacom. This publisher-centric approach allows media partners to approve and control the ads that will run on its messaging campaigns—a strategy that has been tremendously successful, with average response rates far exceeding those on other digital media.
“Publishers that choose messaging as an advertising channel already have an advantage in effectiveness—every audience member has opted in to receive content from the publisher, in the most direct fashion possible—and 90 percent will open those messages within three minutes of delivery,” said Shankar. “This unprecedented level of customization of the ads in those messages significantly bolsters the power of SMS as an advertising medium.”
SinglePoint’s Ad-Junction enables publishers and advertisers to create content and purchase SMS inventory to serve advertisements. This Web-based transactional platform delivers contextual mobile advertising, ranging from pure brand messages to interactive options, such as click-to-WAP, click-to-call and click-to-coupon, all dynamically inserted into the SMS message and targeted to the desired consumer demographic.
About SinglePoint™
SinglePoint enables brands, agencies and publishers to connect with upwards of 300 million wireless subscribers. SinglePoint's full suite of products and services enables publishers to monetize their mobile messaging traffic and advertisers to access premium inventory to rapidly launch mobile advertising campaigns. SinglePoint works in partnership with entertainment, media companies, brand managers, advertising agencies and mobile networks. Current publisher partners include NBC Universal (Bravo, Oxygen, SyFy, CNBC, MSNBC, Telemundo, USA Network), ABC/Disney, Viacom and CBS Corp. For more information, visit www.singlepoint.com.
CONTACT:
Novel Public Relations for SinglePoint
Jaimee Steele, +1 206-390-6637
superjaimee@gmail.com
KEYWORDS: United States North America Washington
INDUSTRY KEYWORDS: Technology Internet Networks Telecommunications Mobile/Wireless Communications Advertising Marketing Publishing
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