SinglePoint Introduces SingleBrand Ad Marketplace, the First Real-Time Mobile Advertising Marketplace for Messaging Campaigns

SingleBrand Ad Marketplace, introduced today by SinglePoint, the leading provider of mobile interactivity and advertising, is the first real-time mobile advertising marketplace for SMS and MMS ad campaigns generated by popular interactive TV shows on major networks, such as CBS Corp., NBC Universal, Viacom, and others. Now advertisers and brands can easily browse available inventory, buy ads, submit creative and monitor campaign results, all via the Web.

As part of the SingleBrand Advertising Platform, the new Ad Marketplace presents a complete onscreen inventory of scheduled mobile messaging campaigns by each TV show. SinglePoint's targeting technology offers aggregated viewer data that allows further targeting by demographic, geographic, behavioral, and psychographic criteria. Time and location-sensitive campaigns are also possible. Publishers (networks and show producers) have the added benefit of fully showcasing their mobile ad inventory in one location to maximize their use of inventory and competitive pricing.

Advertisers simply login to the Web-based Ad Marketplace to view available inventory, pricing and demographic reach. Once these selections are made and the advertising is uploaded with associated preferences, this information is transmitted to the publisher in real-time for viewing and approval. Publishers login to the Ad Marketplace to define new inventory or review pending inventory buys, and can accept or reject advertising requests. Once approved, the advertisements are queued for serving into the scheduled campaigns. As the ad campaigns are running, advertisers and publishers can both view real-time performance metrics, such as impressions served, response rates and revenue earned.

"SingleBrand Ad Marketplace represents a milestone in mobile advertising," said Rich Begert, President and CEO of SinglePoint. "Brands and advertisers can now directly access this unique, highly targeted inventory in real-time for an efficient and cost-effective marketplace experience. Within the month of September alone we served close to 5 million ad eligible text messages."

By using the SingleBrand Advertising Platform, comprised of the Ad-Insertion Platform and Ad Marketplace, advertisers can easily buy inventory and submit ads for direct insertion into TV-originated mobile messaging campaigns quickly and easily. Ad formats that can be used include text and multimedia messages (SMS and MMS), enabling direct response campaigns such as click-to-call, click-to-link, and click-to-SMS. SingleBrand Ad Marketplace is integrated with the SinglePoint product suite which supports applications such as ticketing/coupons, video streaming and content download, but can also be customized and integrated with third-party campaign creation and advertiser management solutions.

About SinglePoint

SinglePoint provides media interactivity and mobile advertising to a total audience of more than 260 million North American wireless subscribers. Powering 84% of television to mobile interactivity in North America today with over 60 million television-driven iTV transactions processed in the last six months(a), SinglePoint works in partnership with entertainment, media companies, brand managers, advertising agencies and mobile networks. SinglePoint offers a full suite of services that make it fast and easy to create, launch and manage mobile driven interactive TV campaigns and standalone nationwide campaigns. The full suite of offered services include TV/Web/radio voting and polling, text2screen, text and multimedia message ad insertion, advertising video overlay, ticketing/coupons, video streaming and download, billing, reporting and analytics. Investors include Ignition Partners, Intel Capital, Madrona Venture Group, Northwest Venture Associates, Rally Capital LLC, and SeaPoint Ventures. For more information, visit http://www.singlepoint.com.