Smart Telecom Selects Verimatrix to Secure Advanced IPTV Offering

The Only Next Generation Network in Ireland Delivers Secure Triple Play Services with VCAS

SAN DIEGO & DUBLIN, Ireland--(BUSINESS WIRE)--Verimatrix, setting the standard in content security technologies that enhance the value of pay-TV networks, today announced that leading Irish telecoms provider Smart Telecom has selected Verimatrix to secure its advanced interactive and Video-on-Demand (VoD) service in Ireland, called Smart Vision™. The Verimatrix Video Content Authority System (VCAS™) enables Smart Telecom to deliver secure, premium content throughout its digital video network.

Dublin-based Smart Telecom is a progressive operator in the Irish market that has built a next generation Carrier Ethernet network to offer triple play services – digital television, broadband and telephone. Its recent €2.5 million investment in IPTV will enable Smart Telecom to offer Smart Vision with more than 100 television and radio channels to 550,000 homes in Ireland. Based on figures from analyst firm Screen Digest, the European IPTV market is set to double in subscriptions from 2.9 million in 2006 to 5.6 million during 2007.

“The race for IPTV subscribers is on. So we must offer compelling services to attract and build consumer loyalty from the start,” said John Riordan, CEO, Smart Telecom. “Verimatrix’s vision for content security enables us to provide premium content today, and develop future business models that will continue to offer content when, where and how subscribers want it. We are thrilled to be working with the global leader for IPTV content security.”

Tom Munro, CEO Verimatrix, commented, “IPTV is and continues to be a highly competitive market and operators are under immense pressure to be able to differentiate themselves against competitors. Being able to provide a unique user experience has become a necessity and we our proud to be working with a leading operator that is dedicated to offer an enhanced entertainment experience for consumers.”

VCAS uses advanced cryptographic and e-commerce technologies proven on the Internet, including PKI and X.509 certificates, enabling a substantially higher level of content security than traditional smart card based systems. The company has recently been ranked the global leader in IPTV content security by two independent analyst firms, MRG and TelecomView.

Smart YuRoE Broadband Limited

Trading as Smart Telecom, it provides data, broadband and VoIP services in three distinct market segments in Ireland: Corporate, SME and Residential. Smart Telecom has an estimated 200 corporate clients including The Guinness Enterprise Centre, McCormick Macnaughton, Fehily Timoney & Co. and SAP IT.

About Verimatrix

Verimatrix sets the standard for software-based content security and revenue enhancement technologies in pay-TV networks, with a global customer base of telecommunications providers. The Verimatrix Video Content Authority System (VCAS™) offers a suite of next-generation technologies that has been independently audited and ranked as the global leader in IPTV content protection. VCAS was designed for two-way and hybrid networks to protect content and enhance revenue streams, while combating digital piracy wherever it occurs within the distribution chain. The company’s content security experts maintain close relationships with the major studios and broadcasters to help address the challenges facing pay-TV networks of today, and those of tomorrow. Verimatrix customers benefit with most favorable access to premium content, enabling the richest, most versatile viewing experience for their digital video subscribers. For more information on why VCAS is the most widely deployed IPTV content security system with tier one operators, please visit www.verimatrix.com