SnapMyLife Launches

SnapMyLife (www.snapmylife.com),
a mobile social media site where people can instantly share photos
taken with a camera phone, was launched today by Mobicious, Inc. The
site, which is optimized for viewing directly on cell phones, allows
anybody with a camera phone to snap and share photos instantly with
friends, family, and the world. During 90 days of pre-launch testing,
SnapMyLife has grown rapidly, with over 1,000 people joining each day.
In March 2008, over 500,000 unique visitors from over 180 countries
visited the mobile site, which served over 4 million page views. In
addition, SnapMyLife appeared in the top 10 social networking web
applications for the Apple iPhone.

A dynamic experience right on your mobile phone

Within seconds of taking a photo, consumers can share it on
SnapMyLife for friends, family, and the world to see. In addition, they
can see their friends' most recent photos, comments, and activities
directly from their own mobile phones. With real-time alerts and
broadcast of new photos, it's a fun and interactive way for people to
see what others are doing right now. Key features include:

-- Instant Photo Uploads - Send photos using picture messaging (MMS) or
email; photos available on the web and mobile web.
-- Share with Friends - Invite friends directly from your mobile phone.
-- Alerts & Photo Messages - Get friends' new photos instantly delivered
to your phone; get instant alerts when there's new friend activity.
-- Private Photos - Post both public and private photos.
-- Friend Stream & World's Photos - See friends' latest photos, comments,
and activity; follow users' pictures from around the world.
-- Personalized Entertainment - Follow and interact with other users and
brands while on-the-go; create your personalized set of users to
follow.

To see some of the photos that people are taking right now from around the world, go to http://www.snapmylife.com/pictures/featured.

Different than other photo-sharing sites and social networks

Mobile-dedicated communities have emerged for chat, flirting, and
dating, but the content and interactions on these sites appeal to a
limited demographic. "There is a strong need for a simple solution that
appeals to mobile consumers who want a friendly photo-sharing
destination. SnapMyLife uses scalable filtering technology to eliminate
risque content, fostering a community centered on a wide variety of
user-generated photos and media," said Jill Aldort, Senior Analyst,
Consumer Research, Yankee Group.

In addition to providing a great experience for a wide range of
audiences and advertisers, SnapMyLife serves the large, global market
of consumers who use the mobile phone as their principal access to the
Internet. "Internet-based social networks and photo-sharing sites have
recently introduced mobile uploading features, but have only scratched
the surface," said George Grey, CEO and founder, SnapMyLife. "Many of
SnapMyLife's early users prefer to use the mobile-focused SnapMyLife
site over services that provide their 'full-experience' on desktop
interfaces."

People are using SnapMyLife to keep in touch with friends,
colleagues, and family through pictures and to discover photos of
interest from around the world. SnapMyLife also enables
media/entertainment companies, celebrities, and consumer brands to
entertain and engage with mobile consumers through behind- the-scenes
pictures, user-generated photos, commentary, and promotions.

SnapMyLife is available now to users worldwide on mobile phones at http://www.snapmylife.com.

About Mobicious, Inc.

Mobicious, Inc. offers innovative mobile services and operates two
direct- to-consumer media properties: Mobicious.com and SnapMyLife.com.
Mobicious (http://www.mobicious.com),
the largest mobile content directory in the United States, is the best
place for people to find everything for their mobile phones. In one
place, consumers can find the latest popular music and videos,
trustworthy places to buy ringtones, images, and games, and create
their own ringtones and wallpapers. SnapMyLife (http://www.snapmylife.com)
is a mobile social media site that enables people to instantly share
photos taken with their mobile phones. SnapMyLife is optimized for
viewing and sharing directly from the mobile and uses sophisticated
filtering technology to ensure a great experience for a wide range of
audiences and advertisers. Mobicious, Inc. is venture-backed and
headquartered in Needham, Massachusetts.

Website: http://www.snapmylife.com/
Website: http://www.mobicious.com/