SnapTell Enables First Fully Interactive Women's Magazine with Martha Stewart Weddings

SnapTell (www.snaptell.com), the leading provider of image recognition-based mobile marketing solutions, announced today that the Winter issue of Martha Stewart Weddings will be the first women's magazine to utilize fully activated or "live" advertisements throughout the publication.

On-stands December 29, 2008, the fully interactive issue will allow readers to snap a picture of any featured advertisement, send the picture to SnapTell and instantly get back content from an advertiser. SnapTell's Snap.Send.Get solution provides advertisers with a broad reaching, compelling way to engage their audience. Content readers receive from advertisers can include coupons, video or photos, website links or product information. SnapTell's Snap.Send.Get works with virtually all camera phones, does not require the consumer to download any special software and is an opt-in solution for the reader. It is also fully trackable, providing clear ROI for participating advertisers who optimize their ads with customized messages.

Martha Stewart Weddings is the top selling bridal magazine on newsstands and provides high value brides with ideas and advice for the dress and beyond. The magazine inspires and informs readers by fusing impeccable style with beautiful, creative ideas for every detail of the most important celebration of their lives.

"We are committed to delivering multiple ways for our advertisers to build a relationship with our affluent brides," said Amy Wilkins, SVP, Publisher, Martha Stewart Weddings. "SnapTell's ease of use and simplicity will allow all of our brides, regardless of device, to take advantage of this opportunity."

The Winter issue of Martha Stewart Weddings offers advertisers a great deal of flexibility to provide instant brand messaging and is an opt-in solution for the reader.

"Our new technology will allow Martha Stewart Weddings to provide their advertisers a stronger ability to interact with their highly sought after reader. To have a publication such as Martha Stewart Weddings using our technology is a real privilege," said Gautam Bhargava, CEO and founder of SnapTell. "The mobile industry is poised for growth and SnapTell's Snap.Send.Get solution is allowing publications of all sizes and industries to really engage their readers and drive brand recognition for the advertisers."

SnapTell has gone through great lengths to eliminate the barriers associated with barcodes and mobile software downloads to bring image recognition technology into the mobile marketing space. The SnapTell Snap.Send.Get solution is a highly customizable and integrated mobile marketing solution that marketers can deploy quickly and effectively. This end-to-end solution gives marketers the ability to reach consumers and create a lasting brand relationship with them - not just impressions.

About SnapTell

SnapTell is revolutionizing the way consumers and marketers connect. Using a camera phone and SnapTell's innovative image-recognition technology, users can easily and instantly access requested information and content. Marketers can effortlessly create high-impact campaigns using existing collateral and can alter their messaging on the fly in response to SnapTell-provided actionable metrics. SnapTell's Snap.Send.Get mobile marketing solution is currently being used by marketers at major brands, publishers and agencies to deploy interactive mobile marketing campaigns. For further information on the company visit: http://www.snaptell.com.