SONIC BOOM CREATES FIRST RINGTONE MAKER FOR THE IPHONE

Sonic Boom, a leading developer and publisher of personalized mobile entertainment, today announced that it has launched the first ringtone maker for the iPhone, ToneMaker® with Voice. ToneMaker with Voice is the #1 user-generated content (UGC) ringtone application on major U.S. carriers and now enables iPhone users to create original iPhone ringtones using a wide selection of music tracks in various genres -- hip-hop, rock, reggaeton, pop, country, electronic and more -- while recording and mixing in their own voices on top of the tracks. ToneMaker has been previously available exclusively on Verizon Wireless, where its tremendous success has made it the leading UGC ringtone application in the U.S.
 
The ToneMaker iPhone application vastly expands the number of carriers that will enable personalized ringtones, including AT&T Wireless in the U.S. Personalized ringtones are growing overall as a share of the global mobile content market, even though ringtone sales continue to decline.
 
Sonic Boom has optimized the design of ToneMaker for the iPhone, taking advantage of the larger touchscreen interface and its crystal clear voice recording.
 
"The iPhone is the ideal community for ToneMaker with Voice, as it is the leading edge of the mobile social media market for which we are developing new, innovative applications," said David Danon, CEO of Sonic Boom.  "The iPhone's superior interface, its pristine audio and Apple's innovative comittment to the greatest consumer music experience provide Sonic Boom with the ideal platform for creating and sharing unique, personalized ringtones."
 
ToneMaker with Voice is an easy-to-use mobile music mixing application that requires no music knowledge. A new mix is automatically created once a user chooses a music style. Using a friendly, four-track GUI on the touch-screen of the iPhone, users can change parts - drums, bass, lead, and rhythm - to create their personalized music and ringtone. Users can mix genres, change tempos, and control tracks - including celebrity loops from major artists - individually through advanced mixing features.  The Producers Lounge community enables users to share, remix, and download other users' tones, and rate them.
 
"The iPhone offers another spur to the personalized mobile content market; consumers increasingly are able to create their own ringtones. The price disparity compared to a full track download is also a growing factor in this expanding personalization revolution," according to Frank Dickson, Chief Research Officer with MultiMedia Intelligence.
 
Sonic Boom recently expanded its business to include online and social extensions of its successful mobile products, which have consistently appeared on the Top 10 lists of U.S. Tier 1 and Tier 2 carriers for the past four years, including the award-winning ToneMaker® and Wallpaper Maker^TM on Verizon Wireless, and ‘Name That Tune'® on AT&T Mobility, Sprint, and Verizon Wireless.