Sony Ericsson appoints new Head of Global Sales & Marketing

London, UK - 8 February 2010 - Sony Ericsson today announces that Kristian Tear,
Sony Ericsson Head of Western Europe Region and Head of Global Customer Accounts
is appointed Head of Global Sales & Marketing effective 1st April. In his new
role Kristian Tear succeeds Anders Runevad, who will return to Ericsson.
Kristian Tear will report to Sony Ericsson President Bert Nordberg.

Commenting on today's announcement, Kristian Tear said, "I am very excited to be
taking up this new role, especially during these very dynamic times in our
industry. I believe that my experience working closely with global operator
customers, as well as my knowledge of consumer preferences worldwide, will help
strengthen our sales and marketing programmes going forward."

Bert Nordberg, President, Sony Ericsson, said, "Kristian brings a wealth of
experience in the telecoms industry to his new role. At Sony Ericsson he has
been driving our strategic partnerships with global operator customers in
addition to leading one of our largest and most important sales regions around
the world, and I am very pleased that he will be joining my global executive
management team. At the same time, I wish to take this opportunity to thank
Anders for having led the Sales & Marketing function successfully the past three
years and wish him every success for his future."

Kristian Tear has more than twenty years of international sales and marketing
experience in the telecoms sector, including posts in South America, Europe and
Asia. He joined Sony Ericsson in 2005 from Ericsson, where he held a number of
executive management positions in Asia, Europe and Latin America.

A native of Stockholm, Kristian Tear is married with three children. He has a
Masters Degree in Science from the Royal Institute of Technology in Sweden and
completed the Ericsson Executive MBA programme at Columbia University in New
York.

Kristian Tear's successor, in his position of Head of Western Europe Region and
Head of Global Customer Accounts, will be announced in due course.

ENDS



Sony Ericsson is a 50:50 joint venture by Sony and Ericsson established in
October 2001, with global corporate functions located in London and operations
in all major markets.  Our vision is to become the industry leader in
Communication Entertainment; where new styles of communicating through the
internet and social media, become entertainment.  Sony Ericsson offers exciting
consumer experiences through phones, accessories, content and applications.  For
more information please visit: www.sonyericsson.com
<http://www.sonyericsson.com/>.

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E-mail: press.global@SonyEricsson.com <mailto:press.global@SonyEricsson.com>
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Please click on the link below to download high res images of Kristian Tear
sonyericsson.box.net/shared/u8h7yjtszz